- IACI Eyes 'Daily Beast' Sale
Around the Net In Online Marketing, Gavin O'Malley - Thursday, September 12, 2013
In the wake of Barry Diller’s decision to drop Tina Brown, t ...
- Tina Brown To Exit 'Daily Beast'
Online Media Daily, Fern Siegel - Wednesday, September 11, 2013
Power editor Tina Brown, the current EIC of The Daily Beast, ...
- Best Practices For Converting An RFP Into An Insertion Order
Publishing Insider, Katie Risch - Thursday, September 12, 2013
Ad sellers have an incredible challenge in competing for direct buys fr ...
- 'Politico' Acquires 'Capital New York,' Plans Revamp, Relaunch
MediaDailyNews, Fern Siegel - Monday, September 9, 2013
Politico has bought online political magazine Capital New York, infusing it wi ...
- Czech Publishers Form Consortium, Open Up Inventory For RTB
Real-Time Daily, Tyler Loechner - Monday, September 9, 2013
A group of five Czech Republic media houses today announced a joi ...
- I'm Feeling Native -- Now What?
Publishing Insider, Renee Appelle - Thursday, September 5, 2013
Everyone is talking about native advertising these days, yet a real definiti ...
- Consolidation Is 'Absolutely Required'
Around the Net in Real-Time, Tyler Loechner - Tuesday, September 3, 2013
The Association of Online Publishers posted a Q&A with Mark Peters, digit ...
- Yahoo 7 To Launch Programmatic Ad Exchange
Around the Net in Real-Time, Tyler Loechner - Tuesday, September 3, 2013
Yahoo!7, the Australian branch of Yahoo Inc., will launch its own programat ...
- TripAdvisor Defeats 'Dirtiest' Hotel's Defamation Suit
Online Media Daily, Wendy Davis - Thursday, August 29, 2013
TripAdvisor did not defame the Grand Resort Hotel and Convention Center ...
- AOP Chair Calls For Pubs To Embrace Private Ad Exchanges
Around the Net in Real-Time, Tyler Loechner - Tuesday, August 27, 2013
John Barnes, chairman of the Association of Online Publishers (AOP), told T ...
- Mediafed Names Rosenberg VP, U.S. Sales
Online Media Daily, Gavin O'Malley - Monday, August 26, 2013
Mediafed -- which specializes in news feed monetization, content distribution and discove ...
- Real-Time With News Corp.'s Greg Clayman On The New Exchange
RTBlog, Tyler Loechner - Friday, August 23, 2013
I asked News Corp.'s Greg Clayman to explain the upside of t ...
- An Audience Exchange For Publishers: A Conversation With LinkSmart's Pete Sheinbaum
Real-Time Daily, Joe Mandese - Thursday, August 22, 2013
In one of the more surprising exchange-based developments, traffic lead generator LinkSma ...
- How Publishers Can Thrive In The Age Of Real-time News and Social Media
Online Media Daily, Jordan Kretchmer - Wednesday, August 21, 2013
Newsrooms used to have lead times, but now a story can bre ...
- 10 Elephants In The Room
Publishing Insider, Ari Rosenberg - Thursday, August 22, 2013
It's a perilous time for premium publishers, as many continue to for ...
- Ad Nets Brace For Programmatic Shakeout, Will News Corp. Be First Of Many?
Real-Time Daily, Tyler Loechner - Wednesday, August 21, 2013
Ad networks are bracing for the loss of some of the mo ...
- PCH Launches Affiliate Program To Support Performance Marketing
Online Media Daily, Laurie Sullivan - Monday, August 19, 2013
Publishers Clearing House on Monday launches a marketing and affiliate program th ...
- Leveraging Your Best Data To Drive Ad Sales
Publishing Insider, Andrew Rutledge - Thursday, August 15, 2013
If you're an online publisher, chances are you're inundated with data fr ...
- Top News Sites Exemplify Successful Website Design
Publishing Insider, Ramel Levin - Thursday, August 8, 2013
Better website design leads to superior results. More people are inclined ...
- Siemens Campaign Touts 'Made In America'
Online Media Daily, Laurie Sullivan - Tuesday, August 6, 2013
Siemens, the U.S. subsidiary of German-based Siemens AG, has launched an advertisi ...
- NYTCO Revenues Flat, But Circ And Digital Register Uptick
MediaDailyNews, Erik Sass - Thursday, August 1, 2013
The bottom-line boost provided by the New York Times Co.'s online subscripti ...
- What Publishers Can Learn From 'NY Times' Site Redesign
Publishing Insider, Greg Keller - Thursday, August 1, 2013
Question: When was the last time you actually typed in a U ...
- Google: Responsive Ad Design Gets Responsive
SearchBlog, Laurie Sullivan - Thursday, August 1, 2013
Google has introduced a responsive design AdSense unit aimed at running ...
- Getting Real With RTB: 23% Of Advertising Now Using It
Data and Targeting Insider, Steve Smith - Monday, July 29, 2013
RTB accounts for almost a quarter of online ads from the t ...
- Mobile Helps Seal The Deal For Paid Media
MoBlog, Steve Smith - Thursday, July 25, 2013
Multi-screen access is helping consumers and media companies revisit the paid digit ...
- Ad-Tracking Tool Increases Sites' CPM, Aids Brand Marketers
Online Media Daily, Laurie Sullivan - Friday, July 19, 2013
Publishers have a new tool helping to convince brands like AT&T, Garnie ...
- Trying To Change The World Changes You
Publishing Insider, Ari Rosenberg - Thursday, July 18, 2013
In the summer of 2000, working at Snowball.com and living in S ...
- Most Major Publishers Push Native Ads
Online Media Daily, Mark Walsh - Wednesday, July 10, 2013
Nearly three-quarters (73%) of member sites polled by the Online Publishers Associati ...
- United Online Chooses OpenX Platform, Ends Partnership With PubMatic
Real-Time Daily, Tyler Loechner - Thursday, July 11, 2013
After a five year partnership with PubMatic, United Online Media Group th ...
- Check, Please!
Publishing Insider, Ari Rosenberg - Wednesday, June 19, 2013
The media industry has lost the plot to its own novel. Ca ...