- Should Ad Nets Push For Publisher Transparency?
RTBlog, Tyler Loechner - Thursday, November 7, 2013
Vieawbility and transparency are two of the biggest topics in the exchange-bas ...
- Webspectator Touts Time As A Metric, Lets Publishers Re-Auction Inventory In Real-Time
Real-Time Daily, Tyler Loechner - Wednesday, November 6, 2013
With the industry focused on viewability, click-through rates, cost, transparency, and oth ...
- Six Undeniable Reasons Why Listicles Have Jumped The Shark
Online Spin, Max Kalehoff - Tuesday, October 29, 2013
Love them or hate them, listicles have skyrocketed in popularity with t ...
- Trolls Hold Sway? The Psychology Of Online Comments
Around the Net In Media, Phyllis Fine - Friday, October 25, 2013
In the wake of Popular Science's decision last month to ban commen ...
- An Open Eulogy For Premium Publishers
Publishing Insider, Ari Rosenberg - Thursday, October 24, 2013
A eulogy for premium publishers is certainly premature or even misguided, b ...
- Google's Head Of Publishers: Pubs Need To Take Back Some Power
Around the Net in Real-Time, Tyler Loechner - Thursday, October 3, 2013
The Drum has reported that Google's David McMurtie, head of publishers, ...
- Big-Data Disappointment?
Publishing Insider, Jeremy Hlavacek - Thursday, October 3, 2013
It's hard to pinpoint exactly when the term "big data" was invente ...
- Eggers, Franzen Lash Out at Social Media
The Social Graf, Erik Sass - Thursday, October 3, 2013
David Eggers and Jonathan Franzen, two of the literary set's anointed cleverboy ...
- What's A Pub Supposed To Do?
RTBlog, Tyler Loechner - Wednesday, October 2, 2013
TMN's unveiling of their native ad offering highlighted the mess of tradi ...
- Welcome To Hypeweek
Publishing Insider, Ari Rosenberg - Thursday, September 26, 2013
The people (or has public relations gone programmatic, too?) responsible for creati ...
- AOL, Yahoo, Microsoft Walk Into A Bar...And Talk Programmatic? Real-Time With Microsoft's Daniel Sheinberg
RTBlog, Tyler Loechner - Wednesday, September 25, 2013
Yesterday's news of Microsoft, Yahoo, and AOL coming together to create ...
- BuzzFeed Founder: "Pride" Is Key To Social Shareability
Show Daily, Gavin O'Malley - Wednesday, September 25, 2013
Of course, people are prone to clicking on the sexy, the seed ...
- Real-Time With Isocket CEO John Ramey On Programmatic Direct's Huge Stamp Of Approval
RTBlog, Tyler Loechner - Tuesday, September 24, 2013
Three of the largest digital premium Web portals -- AOL, Microsoft, a ...
- Random House Creates Flipboard Mags To Promote Books
MediaDailyNews, Erik Sass - Friday, September 20, 2013
Random House is getting into the digital magazine business, in partnership wi ...
- WSJ Parts Ways With AllThingsD Founders
Around the Net In Media, Phyllis Fine - Friday, September 20, 2013
Dow Jones/Wall Street Journal will part ways with Walt Mossberg and Ka ...
- Scale Is Important -- It's Just Not Everything
Publishing Insider, Greg Mason - Thursday, September 19, 2013
For publishers, scale matters. Audience size is the key to unlocking advertisi ...
- IAB's Whitepaper For Publishers Aims To Simplify Programmatic
Real-Time Daily, Tyler Loechner - Thursday, September 19, 2013
IAB's Programmatic Publishers Task Force this morning released their first whitepaper, titl ...
- By Shunning Ad Nets And Exchanges, Can Premium Publishers Monetize Better?
Programmatic Insider, Skip Brand - Tuesday, September 17, 2013
When the news broke about NewsCorp.'s announcement that it would no long ...
- PubMatic Brings Display Full Circle: Opens Marketplace For Publisher-Created Nets, Consortia
Real-Time Daily, Joe Mandese - Tuesday, September 17, 2013
In an ironic twist in the rapidly evolving programmatic audience-buying marketplace, publishe ...
- How Buzzfeed Is Transforming The Media Industry
Online Spin, Matt Straz - Monday, September 16, 2013
From my office on 34th Street near Herald Square in Manhattan, ...
- Real-Time With JJ Eastwood, GM Of eBay Advertising Australia/New Zealand
RTBlog, Tyler Loechner - Monday, September 16, 2013
While the majority money in programmatic trades hands here in the Unit ...
- Printing Services Industry Absorbed by Printers & Online Media
Research Brief, Jack Loechner - Friday, September 13, 2013
Because demand for printing services is tied to the performance of t ...
- IACI Eyes 'Daily Beast' Sale
Around the Net In Online Marketing, Gavin O'Malley - Thursday, September 12, 2013
In the wake of Barry Diller’s decision to drop Tina Brown, t ...
- Tina Brown To Exit 'Daily Beast'
Online Media Daily, Fern Siegel - Wednesday, September 11, 2013
Power editor Tina Brown, the current EIC of The Daily Beast, ...
- Best Practices For Converting An RFP Into An Insertion Order
Publishing Insider, Katie Risch - Thursday, September 12, 2013
Ad sellers have an incredible challenge in competing for direct buys fr ...
- 'Politico' Acquires 'Capital New York,' Plans Revamp, Relaunch
MediaDailyNews, Fern Siegel - Monday, September 9, 2013
Politico has bought online political magazine Capital New York, infusing it wi ...
- Czech Publishers Form Consortium, Open Up Inventory For RTB
Real-Time Daily, Tyler Loechner - Monday, September 9, 2013
A group of five Czech Republic media houses today announced a joi ...
- I'm Feeling Native -- Now What?
Publishing Insider, Renee Appelle - Thursday, September 5, 2013
Everyone is talking about native advertising these days, yet a real definiti ...
- Consolidation Is 'Absolutely Required'
Around the Net in Real-Time, Tyler Loechner - Tuesday, September 3, 2013
The Association of Online Publishers posted a Q&A with Mark Peters, digit ...
- Yahoo 7 To Launch Programmatic Ad Exchange
Around the Net in Real-Time, Tyler Loechner - Tuesday, September 3, 2013
Yahoo!7, the Australian branch of Yahoo Inc., will launch its own programat ...