Around the Net
Yahoo 7 To Launch Programmatic Ad Exchange
- The Australian, Tuesday, September 3, 2013 4:37 PM
Yahoo!7, the Australian branch of Yahoo Inc., will launch its own programatic advertising exchange later this year, The Australian has reported. "The move has coincided with the publisher's decision to pull out of a premium publishers' advertising exchange that four local Internet publishers had originally planned to launch by last month," The Australian wrote.
