- Content Marketing's Revolution: From One-Offs To Continuous Storytelling
Publishing Insider, Janet Balis - Thursday, February 7, 2013
Content marketing is not a new tactic. From the days of advertoria ...
- A Video Player On Every Page
Video Insider, Atul Patel - Thursday, February 7, 2013
Today's online publishers have to work much harder to keep audiences engag ...
- Huffington Post Exec Joins New York Times as GM of Video Production
People on the Move, P.J. Bednarski - Wednesday, February 6, 2013
Rebecca Howard will try to develop and grow the media company's onli ...
- Google Funds French Media Online Efforts
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 4, 2013
Google will pay more than $80 million into a French media fu ...
- Why The 'New Republic''s Success Can Make Some Folks Sad
Around the Net In Media, Phyllis Fine - Tuesday, January 29, 2013
"The New Republic is back in a big way," with a n ...
- Differentiation Creates Value
Programmatic Insider, Tom Shields - Tuesday, January 22, 2013
If column inches and growth rates are any indication, 2012 will ...
- Content Publishers: Read 'Em And Weep
Publishing Insider, Ari Rosenberg - Thursday, January 17, 2013
Content publishers not only make up my current base of clients b ...
- In Search Of Authenticity
Publishing Insider, Daniel Ambrose - Thursday, January 10, 2013
Content marketing is all the rage these days. Why not? Until furth ...
- Atlantic's 'Quartz' Hits 1.4 Unique Visitors
Online Media Daily, Fern Siegel - Tuesday, January 8, 2013
Quartz (qz.com), a global business news website launched by Atlantic Media, end ...
- Nielsen: Online Company Most Liked TV Ad
Online Media Daily, Laurie Sullivan - Monday, December 17, 2012
The integration of online and television occur in more than numbers fr ...
- Is 'The Market' Ever Wrong?
Publishing Insider, Daniel Ambrose - Thursday, December 13, 2012
We don't have to go back to the Dutch Tulip Mania ...
- Google Tweaks AdSense For Mobility
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 6, 2012
Google has tweaked text ads in AdSense in an effort to bri ...
- Woe The Digital Sale: What Happens To ROS?
Publishing Insider, Amy Auerbach, Jason Krebs - Thursday, December 6, 2012
Question from a buyer: With viewable impression standards coming as a soon-to- ...
- Think Like a Newsroom: 4 Tips For Creating Content That Counts
Online Media Daily, Neil Mody - Tuesday, December 4, 2012
When it comes to building brand and audience, publishers have worn marketi ...
- Revenue Generator: Univision Expands Outbrain Alliance
Online Media Daily, Gavin O'Malley - Thursday, November 29, 2012
Giving Outbrain access to a larger swath of the U.S. Hispanic marke ...
- Dave Winer Dishes On Medium
Around the Net In Online Marketing, Gavin O'Malley - Monday, November 26, 2012
In a Scripting News post, blog pioneer Dave Winer does his be ...
- Taking The 'Hype' Out Of Hypertargeting
Publishing Insider, Lewis Rothkopf - Tuesday, November 20, 2012
For the past several years, I've been fortunate enough to take pa ...
- Adobe Brings TV-Like Content To Online Publishers
Online Media Daily, Laurie Sullivan - Thursday, November 15, 2012
Adobe has integrated video ad server Auditude with analytics platform SiteCatalyst a ...
- Every Ying Has A Yang, And Every Problem A Solution
Publishing Insider, Daniel Ambrose - Thursday, November 15, 2012
Newton's third law of physics says that very action has an equ ...
- The Project Devil Relaunch: It's Not Just About AOL
Publishing Insider, Skip Brand - Thursday, November 1, 2012
Recently MediaPost's Online Media Daily ran a story announcing the relaunch ...
- Vevo Launches Ad Exchange, Enhances Brand Marketing
Online Media Daily, Gavin O'Malley - Monday, October 29, 2012
Vevo, the latest Web publisher to break into real-time bidding, just debut ...
- In A Word, BuzzFeed Music Event Was So OMG (Okay, So It's An Acronym, Not A Word, But You Get My Drift)
Just An Online Minute, Persia Tatar - Friday, October 26, 2012
The digital elite were out on the town Tuesday night to f ...
- Publishing Management In An RTB World
Publishing Insider, Daniel Ambrose - Thursday, October 18, 2012
One thing I have learned in 18 years of working in digit ...
- Woe The Digital Sale: Data Domination
Publishing Insider, Amy Auerbach, Jason Krebs - Thursday, October 11, 2012
Question from a buyer: It seems lately I'm finding it harder ...
- Ad Industry Wants RTB, But Misconceptions Could Stifle Growth
Online Media Daily, Laurie Sullivan - Monday, October 8, 2012
Publishers, agencies and advertisers want to tap into real-time bidding and programmat ...
- Why Facebook Bought Twitter
Publishing Insider, Ari Rosenberg - Thursday, October 4, 2012
In news that hasn't happened, Facebook has acquired Twitter. Consumers drove th ...
- Flite Expands Ad Platform To Mobile
Online Media Daily, Mark Walsh - Tuesday, October 2, 2012
Flite has extended its cloud-based ad platform to mobile to meet t ...
- Bot Traffic Remains Drain In Ad Industry's Pocket
Online Media Daily, Laurie Sullivan - Friday, September 28, 2012
Some 10% of all online traffic is generated by bots that potential ...
- Online News: Where The Second-Minute Story Counts More Than The First
Publishing Insider, Jeffrey Rothfeder - Thursday, September 27, 2012
With the 24/7 ecosystem of information and content available online, it's sa ...
- UK Publishers Blame Agencies And Ad Nets For Sluggish Mobile Revenue Growth
Mobile Marketing Daily, Steve Smith - Monday, September 24, 2012
Ad agency reticence to move digital budgets to the mobile platforms ...