- Google Plans To Transition Brands Into Content-Driven Advertising
Online Media Daily, Laurie Sullivan - Thursday, May 16, 2013
Google wants technology to "step out of the way" as developers integra ...
- Apple: No 'Direct Evidence' Of Ebook Price-Fixing
PolicyBlog, Wendy Davis - Thursday, May 16, 2013
Did Apple conspire with book publishers to end Amazon's $9.99-per-ebook price? That ...
- An Open Letter To The Open Letter Writers
Publishing Insider, Ari Rosenberg - Thursday, May 16, 2013
The recent NewFronts sparked a lot of interest and subsequent debate abo ...
- GM May Sell Internet Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 14, 2013
General Motors' new OnStar 4G system may mean the automaker can ma ...
- Appellate Judge Says Google Books Offers 'Enormous' Benefits
PolicyBlog, Wendy Davis - Wednesday, May 8, 2013
The Authors Guild's odds of winning its long-running lawsuit against Google appe ...
- Apple To Sell iMacs At NJ Turnpike Rest Stops?
Publishing Insider, Ari Rosenberg - Thursday, April 25, 2013
Timothy Cook, Apple's embattled CEO, announced that Apple iMacs are now availab ...
- Acura, Microsoft Sponsor Free NYT Video Access
MediaDailyNews, Erik Sass - Tuesday, April 23, 2013
Visitors to The New York Times' Web site and mobile apps wi ...
- Upfront 2013: Boom Or Bust Scenario For Digital Video Publishers?
Video Insider, Bryan Jones - Friday, April 12, 2013
The 2013 upfront will be the first year when a common curren ...
- Optimization Beyond Ad Ops
Publishing Insider, Denise Colella - Thursday, April 11, 2013
Mention the word "optimization" in the online advertising world, and images ...
- 'The Atlantic,' Longreads Team To Showcase Journalism
MediaDailyNews, Fern Siegel - Friday, April 5, 2013
"The Atlantic" and Longreads have formed a partnership to bring the be ...
- A Dose of Reality
Publishing Insider, Ari Rosenberg - Thursday, April 4, 2013
We have industry journalists writing articles saying "banners" are meaningless and t ...
- DoubleClick Tools Down For Most Of Thursday, Ad Serving Unaffected
Online Media Daily, Laurie Sullivan - Thursday, March 28, 2013
Google DoubleClick for Publishers, DoubleClick for Advertisers and Dart Sales Manager ca ...
- Five Lessons Search Can Teach Display
Publishing Insider, David Zinman - Thursday, March 28, 2013
While the online advertising industry is frantically developing methods to combat bann ...
- Developing A Real-time Strategy In The Age Of Twitter
Publishing Insider, Janet Balis - Thursday, March 21, 2013
Brands are unquestionably shifting to "real-time" marketing. For some, this means accelerati ...
- Users Petition Google To Let "Reader" Live
Around the Net In Online Marketing, Gavin O'Malley - Thursday, March 14, 2013
Consumers aren’t happy with Google’s decision, this week, to scrap Google Reade ...
- Who Said Publishers Don't 'Get' Tech?
Publishing Insider, Kirk McDonald - Thursday, March 14, 2013
It's not your grandfather's, or even your dad's, publishing company any mor ...
- Sales Isn't Always A Contact Sport
Publishing Insider, Jason Krebs - Thursday, March 7, 2013
I remember when someone first presented the idea of "flag" football ...
- Have You Heard The One About Online CPMs?
Publishing Insider, Ari Rosenberg - Thursday, February 28, 2013
CPMs reflect a medium's perceived value. While other media like television ha ...
- Jay Fades Paid Trade
MediaDailyNews, Erik Sass - Tuesday, February 26, 2013
'Variety,' the storied Hollywood trade publication, will cease publishing its daily pri ...
- What's All The Fuss About Comment-Tools Startup Realtidbits?
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, February 20, 2013
Fast Company’s is really excited about the comments and discussion tools provide ...
- Embracing Social: The New Formula for Online Publishers
Online Media Daily, - Wednesday, February 13, 2013
The shift from print to online has been excruciating for many ...
- Tablets Provide Better Print Reader For Older Demos
MediaDailyNews, Erik Sass - Friday, February 8, 2013
Newspapers and magazines may find the tablet a saving grace with old ...
- Content Marketing's Revolution: From One-Offs To Continuous Storytelling
Publishing Insider, Janet Balis - Thursday, February 7, 2013
Content marketing is not a new tactic. From the days of advertoria ...
- A Video Player On Every Page
Video Insider, Atul Patel - Thursday, February 7, 2013
Today's online publishers have to work much harder to keep audiences engag ...
- Huffington Post Exec Joins New York Times as GM of Video Production
People on the Move, P.J. Bednarski - Wednesday, February 6, 2013
Rebecca Howard will try to develop and grow the media company's onli ...
- Google Funds French Media Online Efforts
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 4, 2013
Google will pay more than $80 million into a French media fu ...
- Why The 'New Republic''s Success Can Make Some Folks Sad
Around the Net In Media, Phyllis Fine - Tuesday, January 29, 2013
"The New Republic is back in a big way," with a n ...
- Differentiation Creates Value
Programmatic Insider, Tom Shields - Tuesday, January 22, 2013
If column inches and growth rates are any indication, 2012 will ...
- Content Publishers: Read 'Em And Weep
Publishing Insider, Ari Rosenberg - Thursday, January 17, 2013
Content publishers not only make up my current base of clients b ...
- In Search Of Authenticity
Publishing Insider, Daniel Ambrose - Thursday, January 10, 2013
Content marketing is all the rage these days. Why not? Until furth ...