- Cross Media: In the Clutch
OMMA Magazine, Christine Champagne - Monday, April 21, 2008
Every game needs a hero. That's the central theme of Gatorade's "Leag ...
- Ed:Blog
OMMA Magazine, OMMA Magazine Writers - Wednesday, April 2, 2008
Like paparazzi giving single-minded chase to a pantyless Britney attacking her pregna ...
- WebU: Your Statistics Are Vital
OMMA Magazine, Todd Friesen - Monday, April 21, 2008
In case you missed it back in March, a few people g ...
- Industry Watch: Book of the Five Rings
OMMA Magazine, Joan Voight - Wednesday, April 2, 2008
While tough times mean some brands hunker down and stick to t ...
- Industry Watch: Getting There Is Half the Fun
OMMA Magazine, Margaret A. Starvish - Monday, April 21, 2008
Tinsley Mortimer, a svelte, shiny-haired Manhattan socialite, is used to traveling ...
- Market Focus: Battle of the Bulge
OMMA Magazine, kyle , Daisy Whitney - Wednesday, April 2, 2008
When a carmaker designs a new car, one of the factors ...
- Market Focus: The Best Eight Years
OMMA Magazine, Susan Kuchinskas - Monday, April 21, 2008
College may well be the only acceptable time in life to dri ...
- Gaming: Playing the Bonus Round
OMMA Magazine, Justin Townsend - Monday, April 21, 2008
While the entertainment world's bigwigs still break out in cold sweats ...
- Analytics: Turning the Multiplication Tables
OMMA Magazine, Lynn Russo Whylly - Monday, April 21, 2008
Pop quiz time: What percentage of your customer base is multicultural? A ...
- Logging In: The Proverbial Pachyderm Problem
OMMA Magazine, Tony Quin - Wednesday, April 2, 2008
Forget the elephant in the room, there is a rather large o ...
- Logging In: Guilty Feet Have Got No Rhythm
OMMA Magazine, Kathy Sharpe - Monday, April 21, 2008
At one point in the epic HBO series Deadwood, one character tur ...
- WebU: Capitalizing on the Clicks
OMMA Magazine, Blake Suggs - Wednesday, April 2, 2008
Gone are the days when an advertiser was forced to choose betwe ...
- Between The Numbers: Power To The PCs
OMMA Magazine, Lynn Russo Whylly - Monday, April 21, 2008
In just a few short years the Internet has gone from bei ...
- Behind the Numbers: A Few Choice Screens
OMMA Magazine, kyle , Daisy Whitney - Wednesday, April 2, 2008
As the world gets smaller, so does the screen. A majority ...
- 5 Questions for Demian Bellumio
OMMA Magazine, OMMA Magazine Writers - Monday, April 21, 2008
If you've been paying attention to the trials, troubles and tribulations ...
- Cruel Intentions
OMMA Magazine, Christine Champagne - Monday, April 21, 2008
Do you want to play a game? Probably not with the t ...
- Baby Bond Street
OMMA Magazine, Lauren Shopp - Wednesday, April 2, 2008
Remember all those massages you got from mom as a baby? Wel ...
- Touched for the Very First Time
OMMA Magazine, Steve Smith - Monday, April 21, 2008
While other marketers blow an occasional air kiss to mobile marketing wi ...
- Having a Partay
OMMA Magazine, Adrienne Mand Lewin - Wednesday, April 2, 2008
Who needs Google? Not search-marketing agency Outrider. It faced a challenge: Mark ...
- Divine Rights
OMMA Magazine, Susan Kuchinskas - Monday, April 21, 2008
Good news: Your spot has gone viral. Bad news: You have ...
- Sole Searching
OMMA Magazine, Courtney Humiston - Wednesday, April 2, 2008
Documentaries are nice, but who has the time to learn about China ...
- Put Her in Reverse
OMMA Magazine, Liz Tascio - Monday, April 21, 2008
The usual goal for a marketing video is that it hits YouTu ...
- Fish in the Sea
OMMA Magazine, Jonathan Blum - Wednesday, April 2, 2008
As podcasters proliferate, all these casts could end up leaving the vi ...
- Dog Eat Dog
OMMA Magazine, Kelly Samardak - Monday, April 21, 2008
I'm no fan of the phrase We eat our own dog foo ...
- Dialed In
OMMA Magazine, Vanessa Voltolina - Wednesday, April 2, 2008
Hearst Magazines Digital Media has partnered with Nokia to make your pho ...
- Quick, Like a Bunny
OMMA Magazine, Joan Voight - Monday, April 21, 2008
I found Christy on pronto.com, a social shopping site, while searching f ...
- Beat It
OMMA Magazine, Kelly Samardak - Wednesday, April 2, 2008
By my third week of being tossed into the digital media/marketing/advertising sala ...
- Yeast Infection
OMMA Magazine, Gaetano Pollice - Monday, April 21, 2008
So there I sat, trying to read the latest haterade thrown betwe ...