Marketing DailyPublicis Warns Online Publishers To Be Vigilant Against Rogue Insertion OrdersOnline Media Daily, Joe Mandese - Monday, October 12, 2009
In an effort to head off potential liabilities and threats to i ...
7-Eleven Game: Wake Up With A 'Hot Brazilian' Marketing Daily, Tanya Gazdik - Thursday, October 8, 2009
"7-Eleven wants to promote our great-tasting Brazilian Bold to a younger generati ...
Honda Launches New Docu-Series On Twitter Marketing Daily, Karl Greenberg - Thursday, October 8, 2009
"We have had a lot of feedback on the films on Twitte ...
NASCAR, Action Movies Drive Brand Chatter Marketing Daily, Karl Greenberg - Thursday, October 8, 2009
Michael Cooperman, senior director, consumer marketing and product development at J.D. Powe ...
Invitation Only: Select Nielsen Clients To Meet On Plan To Integrate Online Viewing Into TV RatingsMediaDailyNews, Joe Mandese - Friday, October 9, 2009
Nielsen has invited a small group of its most influential clients ...
Rick Sirvaitis Joins Beezag BoardMediaDailyNews, - Friday, October 9, 2009
Rick Sirvaitis, a consultant and former president-COO of GM Mediaworks, has join ...
Implications Of Yahoo Microsoft Search Deal Engage:Hispanics, Lee Vann - Thursday, October 8, 2009
Yahoo and Microsoft's recently announced a search partnership where Microsoft's newest sear ...
New Ford Webisodes Star Mike Rowe Marketing Daily, - Wednesday, October 7, 2009
Ford has launched a new series of webisodes hosted by Dirty Job ...
IVillage Taps Meller For VP/Communications Marketing Daily, - Wednesday, October 7, 2009
Lauren A. Meller has been named vice president of communications for iVillag ...
Timberland Effort Ties PRO Boots To Finding Work Marketing Daily, Sarah Mahoney - Wednesday, October 7, 2009
Visitors to its microsite can not only check out the product's innovati ...
General Mills Partners With Yahoo For 'Vitality' Marketing Daily, Tanya Gazdik - Wednesday, October 7, 2009
In an effort to connect with Boomers in ways that resonate be ...
Diamond Foods Debuts 1st Triple-Brand Effort Marketing Daily, Karlene Lukovitz - Wednesday, October 7, 2009
The "Feed Your Fingers" campaign, to run from October through February, wi ...
HuffPo Enlists PubMaticOnline Media Daily, - Wednesday, October 7, 2009
The Huffington Post has selected PubMatic to optimize its ad revenue aft ...
Amazon Cuts Kindle Price Again; Goes Global With E-Reader Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 7, 2009
Amazon is cutting the price of its Kindle e-reader by $40 tod ...
Michelin Global Campaign Stars ... Michelin Man Marketing Daily, - Tuesday, October 6, 2009
The ads have a retro feel with a thematic tie to poste ...
Kmart Introduces Online Layaway Marketing Daily, - Tuesday, October 6, 2009
Kmart, a division of Sears Holdings, says it has seen double-digit increas ...
Chase Partners With Sundance Channel On Films Marketing Daily, Tanya Gazdik - Tuesday, October 6, 2009
The centerpiece is a co-branded weekly film block, "Official Selection: The Tastemak ...
Powermat Lets The Chargers Do The Talking Marketing Daily, Aaron Baar - Tuesday, October 6, 2009
The company is targeting new technology early adopters, as well as hea ...
Ocean Spray, Jamba Vie For Big Apple's Attention Marketing Daily, Karlene Lukovitz - Tuesday, October 6, 2009
Even jaded New Yorkers are likely to take note when encountering ...
Crossing The Rubicon: Die Is Cast With Bid To Become The Google Of Online DisplayOnline Media Daily, Joe Mandese - Wednesday, October 7, 2009
The Rubicon Project, one of a spate of technology-focused companies that ha ...
Mad Ave. To Wall St.: Things Are Looking Up, Especially For Web, Cable TVOnline Media Daily, Joe Mandese - Wednesday, October 7, 2009
A survey of big media buyers indicates that their second half ...
Milk's 20-Minute 'White Gold' Rock Opera Sells Only Itself Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 6, 2009
The California Milk Processor Board's
"Battle for Milkquarious" -- a 20-minu ...
Marketing Daily, Tanya Gazdik - Monday, October 5, 2009
The campaign targets a youth audience and takes the position that " ...
Watch News Corp. Digital's Jonathan Miller Fresh From OMMAMediaDailyNews, The Editor - Tuesday, October 6, 2009
All the action from OMMA Global in New York this September ...
Economist Tinkers With New Economy, Experiments With New 'Pay Wall'Online Media Daily, Joe Mandese - Tuesday, October 6, 2009
The Economist, a poster child for a paid content model online, th ...
Knowledge Networks Acquires Dimestore, Will Integrate Surveys Into Online AdsOnline Media Daily, Joe Mandese - Tuesday, October 6, 2009
Knowledge Networks, a major supplier of consumer research to Madison Avenue a ...