- Delta, MSG Pact Creates Multiplatform Deals
Marketing Daily, Karl Greenberg - Tuesday, October 20, 2009
Delta and MSG will tout the relationship with a promotion dangling pri ...
- eXelate Targets Media Vet Mandel For Board
MediaDailyNews, Wayne Friedman - Tuesday, October 20, 2009
Media agency veteran Jon Mandel has joined the advisory board of onli ...
- Triton Signs Up Jelli for Audience-Controlled Radio
MediaDailyNews, Erik Sass - Tuesday, October 20, 2009
Triton Media is expanding its digital radio offerings through a new de ...
- M3 Television Becomes M3 Creative
MediaDailyNews, - Tuesday, October 20, 2009
Reflecting a shift in its customer-base media platform needs, TV interstitial entertainme ...
- Company Pays FTC Fine to Settle Lawsuit Over Its Data Collection From Children
Online Media Daily, Wendy Davis - Tuesday, October 20, 2009
Iconix Brand Group has agreed to pay $250,000 to settle a Feder ...
- MRI Logs Blogs, Finds Less Than 4% Of Us Write Them, 10% Read Them
Online Media Daily, Joe Mandese - Wednesday, October 21, 2009
Social networks may be the rage on Madison Avenue these days, b ...
- Online Retailers Expect Upbeat Holidays
Marketing Daily, - Monday, October 19, 2009
While there's been no shortage of downbeat projections for the coming holid ...
- Virtual Game Extends Denny's Allnighter Concept
Marketing Daily, - Monday, October 19, 2009
Denny's has created a digital game that encourages the young audience target ...
- Prudential Financial Launches 'SOS' Ads
Marketing Daily, Tanya Gazdik - Monday, October 19, 2009
National TV spots break Oct. 25. One of the ads depicts skyscrape ...
- CIA Gains Technology To Monitor Social Media Buzz
Online Media Daily, Laurie Sullivan - Monday, October 19, 2009
United States intelligence agencies will have a tool to read blog post ...
- Jon Mandel Joins eXelate Board
Online Media Daily, - Tuesday, October 20, 2009
Jon Mandel, a former top media executive on Madison Avenue, who mo ...
- To Prevent Digital Ad Fraud, Start With Secure Insertion Orders
Online Media Daily, Joanne Miguel - Tuesday, October 20, 2009
- Vevo Gets Outside Investment
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 19, 2009
Abu Dhabi Media Company has purchased a stake in Vevo -- t ...
- American Sponsors TV Series With Defunct 'Gourmet'
Marketing Daily, Tanya Gazdik - Friday, October 16, 2009
American's deal includes 30-second brand spots at the opening and close ...
- Nielsen To Add Internet Meters To Entire TV Ratings Sample: Timing, Integration TBD
MediaDailyNews, Joe Mandese - Monday, October 19, 2009
Nielsen Co. has decided on a plan to install Internet meters alongsi ...
- Committee Recommends Repeal Of Law Limiting Collection Of Minors' Data
Online Media Daily, Wendy Davis - Friday, October 16, 2009
A committee of the Maine legislature voted Friday to recommend the repe ...
- Publicis Unit Reduces Long-Term Outlook For Internet Ad Spend, Share
Online Media Daily, Joe Mandese - Monday, October 19, 2009
Paris-based Publicis Groupe may claim to be the largest digital advertising organizati ...
- Sports, School And TV Shows Rule In September
Online Media Daily, Gavin O'Malley - Sunday, October 18, 2009
Yahoo, Pearson Education, and computer software provider Intuit all benefited greatly fr ...
- Who's Buying Books Online?
Marketing Daily, - Friday, October 16, 2009
Top 10 DMAs in which adults reside who bought books online ...
- Social Media Expected To Drive Holiday Shoppers
Marketing Daily, Sarah Mahoney - Thursday, October 15, 2009
A report finds that consumers are much more engaged in talking produc ...
- Remington Game Targets Men Targeting Women
Marketing Daily, Aaron Baar - Friday, October 16, 2009
The new effort uses an interactive microsite and game to leverage word-of-mou ...
- Campbell Soup Is First Sponsor Of 'Healthy At NBCU'
Marketing Daily, - Wednesday, October 14, 2009
Campbell Soup Co. has signed on as the first sponsor of N ...
- Izze Promises 'You'll Love What's Inside'
Marketing Daily, Tanya Gazdik - Wednesday, October 14, 2009
"The print and digital ads as well as Izze.com are directing consume ...
- Samsung Encouraging 'Apps' For Phones, TVs and Other Devices
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 14, 2009
In announcing that profits are again on the upswing, Samsung executives yesterd ...
- AOL Gets Layoff Advice
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, October 14, 2009
Who needs McKinsey? Business Insider is reporting that AOL has hired consultan ...
- Bacardi Campaign Offers Island Extravaganza
Marketing Daily, Karlene Lukovitz - Tuesday, October 13, 2009
The timing reflects not just the need to have a new campai ...
- Watch It: Online Video Tiny But Growing
MediaDailyNews, Wayne Friedman - Tuesday, October 13, 2009
Although Internet video is still a tiny fraction of all video consum ...
- Volkswagen Launches Mobile Web Site
Marketing Daily, - Monday, October 12, 2009
Volkswagen of America has launched a smartphone-optimized website, at M.VW.com. The mobi ...
- UPS Store Touts Its Services Via 3-D Online World
Marketing Daily, Aaron Baar - Monday, October 12, 2009
The site is an immersive three-dimensional world through which people can pl ...
- Magazines Take Page Out Of Online's Playbook, Use Cross-Media Studies To Tout Cost Effects
MediaDailyNews, Joe Mandese - Tuesday, October 13, 2009
Online media may be generating all the buzz on Madison Avenue the ...