- HuffPo Enlists PubMatic
Online Media Daily, - Wednesday, October 7, 2009
The Huffington Post has selected PubMatic to optimize its ad revenue aft ...
- Amazon Cuts Kindle Price Again; Goes Global With E-Reader
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 7, 2009
Amazon is cutting the price of its Kindle e-reader by $40 tod ...
- Michelin Global Campaign Stars ... Michelin Man
Marketing Daily, - Tuesday, October 6, 2009
The ads have a retro feel with a thematic tie to poste ...
- Kmart Introduces Online Layaway
Marketing Daily, - Tuesday, October 6, 2009
Kmart, a division of Sears Holdings, says it has seen double-digit increas ...
- Chase Partners With Sundance Channel On Films
Marketing Daily, Tanya Gazdik - Tuesday, October 6, 2009
The centerpiece is a co-branded weekly film block, "Official Selection: The Tastemak ...
- Powermat Lets The Chargers Do The Talking
Marketing Daily, Aaron Baar - Tuesday, October 6, 2009
The company is targeting new technology early adopters, as well as hea ...
- Ocean Spray, Jamba Vie For Big Apple's Attention
Marketing Daily, Karlene Lukovitz - Tuesday, October 6, 2009
Even jaded New Yorkers are likely to take note when encountering ...
- Crossing The Rubicon: Die Is Cast With Bid To Become The Google Of Online Display
Online Media Daily, Joe Mandese - Wednesday, October 7, 2009
The Rubicon Project, one of a spate of technology-focused companies that ha ...
- Mad Ave. To Wall St.: Things Are Looking Up, Especially For Web, Cable TV
Online Media Daily, Joe Mandese - Wednesday, October 7, 2009
A survey of big media buyers indicates that their second half ...
- Milk's 20-Minute 'White Gold' Rock Opera Sells Only Itself
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 6, 2009
The California Milk Processor Board's
"Battle for Milkquarious" -- a 20-minu ...
- Kobe Bryant Stars In 2K Sports' Campaign
Marketing Daily, Tanya Gazdik - Monday, October 5, 2009
The campaign targets a youth audience and takes the position that " ...
- Watch News Corp. Digital's Jonathan Miller Fresh From OMMA
MediaDailyNews, The Editor - Tuesday, October 6, 2009
All the action from OMMA Global in New York this September ...
- Economist Tinkers With New Economy, Experiments With New 'Pay Wall'
Online Media Daily, Joe Mandese - Tuesday, October 6, 2009
The Economist, a poster child for a paid content model online, th ...
- Knowledge Networks Acquires Dimestore, Will Integrate Surveys Into Online Ads
Online Media Daily, Joe Mandese - Tuesday, October 6, 2009
Knowledge Networks, a major supplier of consumer research to Madison Avenue a ...
- Merrill's Bull Comes Stompin' Back
Around the Net In Brand Marketing, Thom Forbes - Monday, October 5, 2009
Bank of America, the new owners of the Merrill Lynch Wealth Manageme ...
- Subaru, MTVN Effort Aligns Legacy With Legacy
Marketing Daily, Karl Greenberg - Friday, October 2, 2009
"We were developing themed programming around gay history, and we believed picki ...
- Fragrance Foundation Launches 'One Drop' Ads
Marketing Daily, Sarah Mahoney - Friday, October 2, 2009
"Our goal was to get people to refocus on the juice," Steph ...
- How-To Video Provider 5min Partners With Scripps
Online Media Daily, Mark Walsh - Monday, October 5, 2009
How-to video Web site 5min has struck a deal with Scripps Network ...
- Revenue-Share Model Turns Consumers Into Marketers
Online Media Daily, Laurie Sullivan - Friday, October 2, 2009
Peer2 has introduced a platform that pays members for spreading the wor ...
- Subway Goes Wide, Deep With NBC Deal
Marketing Daily, Karl Greenberg - Thursday, October 1, 2009
Tony Pace, CMO of the Subway Franchisee Advertising Fund Trust, tells Marketi ...
- Vizio To Produce Fox Sports Football Show
Marketing Daily, Aaron Baar - Friday, October 2, 2009
"The proliferation of DVRs is forcing every company to reevaluate how ...
- Chase 'Ink' Campaign Targets Small Biz
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2009
J.P. De La Cruz, marketing director, Chase Card Services, says, "The conce ...
- AdSafe Names Mandel, Plummer, Roehm, Others To Board
Online Media Daily, - Friday, October 2, 2009
AdSafe Media, a company that rates and certifies online content for advertiser ...
- Banner Ad Widget Gets CCP Games Into Play
Online Media Daily, Laurie Sullivan - Thursday, October 1, 2009
CCP Games launched an interactive online campaign Thursday, supported by Interpolls' ri ...
- Marketing Of Banks' Online Services Predicted To Grow
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 1, 2009
...
- Build A Community Online
Engage:Hispanics, Jose Villa - Thursday, October 1, 2009
Building a Hispanic online community involves shifting how most marketers think abo ...
- Analysts: Prepare For Tough Holiday Season
Marketing Daily, Tanya Gazdik - Wednesday, September 30, 2009
Marketers who incorporate data and careful planning into all holiday initiatives wi ...
- Brown To COO, Federated Media
MediaDailyNews, - Wednesday, September 30, 2009
Deanna Brown has exited Scripps Interactive, where she handled the online effor ...
- General Motors' EBay Experiment Running On Empty
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 30, 2009
Less than a month after General Motors officials talked about the possibili ...
- Branding Advice For Jeff Bezos From 11 Marketing Experts
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 30, 2009
Kevin Randall, director of brand strategy & research at Movéo Integrated Brandi ...