AdSafe Media, a company that rates and certifies online content for advertisers, Thursday named a who's who of current and former Madison Avenue heavyweights to a new advisory board, including former
Nielsen and MediaCom executive Jon Mandel, former ARF and McCann WorldGroup research chief Joe Plummer, former Wal-Mart and DaimlerChrysler marketing chief Julie Roehm, Havas Executive Vice
President-Global Business Development Marta Martinez; and Oxygen Media Co-Founder Geraldine Laybourne.