- Publicis Unit Reduces Long-Term Outlook For Internet Ad Spend, Share
Online Media Daily, Joe Mandese - Monday, October 19, 2009
Paris-based Publicis Groupe may claim to be the largest digital advertising organizati ...
- Sports, School And TV Shows Rule In September
Online Media Daily, Gavin O'Malley - Sunday, October 18, 2009
Yahoo, Pearson Education, and computer software provider Intuit all benefited greatly fr ...
- Who's Buying Books Online?
Marketing Daily, - Friday, October 16, 2009
Top 10 DMAs in which adults reside who bought books online ...
- Social Media Expected To Drive Holiday Shoppers
Marketing Daily, Sarah Mahoney - Thursday, October 15, 2009
A report finds that consumers are much more engaged in talking produc ...
- Remington Game Targets Men Targeting Women
Marketing Daily, Aaron Baar - Friday, October 16, 2009
The new effort uses an interactive microsite and game to leverage word-of-mou ...
- Campbell Soup Is First Sponsor Of 'Healthy At NBCU'
Marketing Daily, - Wednesday, October 14, 2009
Campbell Soup Co. has signed on as the first sponsor of N ...
- Izze Promises 'You'll Love What's Inside'
Marketing Daily, Tanya Gazdik - Wednesday, October 14, 2009
"The print and digital ads as well as Izze.com are directing consume ...
- Samsung Encouraging 'Apps' For Phones, TVs and Other Devices
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 14, 2009
In announcing that profits are again on the upswing, Samsung executives yesterd ...
- AOL Gets Layoff Advice
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, October 14, 2009
Who needs McKinsey? Business Insider is reporting that AOL has hired consultan ...
- Bacardi Campaign Offers Island Extravaganza
Marketing Daily, Karlene Lukovitz - Tuesday, October 13, 2009
The timing reflects not just the need to have a new campai ...
- Watch It: Online Video Tiny But Growing
MediaDailyNews, Wayne Friedman - Tuesday, October 13, 2009
Although Internet video is still a tiny fraction of all video consum ...
- Volkswagen Launches Mobile Web Site
Marketing Daily, - Monday, October 12, 2009
Volkswagen of America has launched a smartphone-optimized website, at M.VW.com. The mobi ...
- UPS Store Touts Its Services Via 3-D Online World
Marketing Daily, Aaron Baar - Monday, October 12, 2009
The site is an immersive three-dimensional world through which people can pl ...
- Magazines Take Page Out Of Online's Playbook, Use Cross-Media Studies To Tout Cost Effects
MediaDailyNews, Joe Mandese - Tuesday, October 13, 2009
Online media may be generating all the buzz on Madison Avenue the ...
- Interpublic Revises Ad Outlook: National Online Improves, 'Direct,' Local Deteriorate
Online Media Daily, Joe Mandese - Tuesday, October 13, 2009
The outlook for the national U.S. online advertising economy has improved somewh ...
- Universal Orlando Resort Debuts New Web Site
Marketing Daily, - Friday, October 9, 2009
Universal Orlando Resort has created a new Web site that is focus ...
- Who's Playing Online Casino Games?
Marketing Daily, - Monday, October 12, 2009
Top 10 DMAs in which reside adults who played online casino gam ...
- AutoTrader.com Expands NBA Partnership
Marketing Daily, Karl Greenberg - Friday, October 9, 2009
Amanda Floyd, manager consumer advertising for the Atlanta-based company, tells
Marketing Daily- Publicis Warns Online Publishers To Be Vigilant Against Rogue Insertion Orders
Online Media Daily, Joe Mandese - Monday, October 12, 2009
In an effort to head off potential liabilities and threats to i ...
- 7-Eleven Game: Wake Up With A 'Hot Brazilian'
Marketing Daily, Tanya Gazdik - Thursday, October 8, 2009
"7-Eleven wants to promote our great-tasting Brazilian Bold to a younger generati ...
- Honda Launches New Docu-Series On Twitter
Marketing Daily, Karl Greenberg - Thursday, October 8, 2009
"We have had a lot of feedback on the films on Twitte ...
- NASCAR, Action Movies Drive Brand Chatter
Marketing Daily, Karl Greenberg - Thursday, October 8, 2009
Michael Cooperman, senior director, consumer marketing and product development at J.D. Powe ...
- Invitation Only: Select Nielsen Clients To Meet On Plan To Integrate Online Viewing Into TV Ratings
MediaDailyNews, Joe Mandese - Friday, October 9, 2009
Nielsen has invited a small group of its most influential clients ...
- Rick Sirvaitis Joins Beezag Board
MediaDailyNews, - Friday, October 9, 2009
Rick Sirvaitis, a consultant and former president-COO of GM Mediaworks, has join ...
- Implications Of Yahoo Microsoft Search Deal
Engage:Hispanics, Lee Vann - Thursday, October 8, 2009
Yahoo and Microsoft's recently announced a search partnership where Microsoft's newest sear ...
- New Ford Webisodes Star Mike Rowe
Marketing Daily, - Wednesday, October 7, 2009
Ford has launched a new series of webisodes hosted by Dirty Job ...
- IVillage Taps Meller For VP/Communications
Marketing Daily, - Wednesday, October 7, 2009
Lauren A. Meller has been named vice president of communications for iVillag ...
- Timberland Effort Ties PRO Boots To Finding Work
Marketing Daily, Sarah Mahoney - Wednesday, October 7, 2009
Visitors to its microsite can not only check out the product's innovati ...
- General Mills Partners With Yahoo For 'Vitality'
Marketing Daily, Tanya Gazdik - Wednesday, October 7, 2009
In an effort to connect with Boomers in ways that resonate be ...
- Diamond Foods Debuts 1st Triple-Brand Effort
Marketing Daily, Karlene Lukovitz - Wednesday, October 7, 2009
The "Feed Your Fingers" campaign, to run from October through February, wi ...