- HTC Looks To Make The Mobile Phone Personal
Marketing Daily, Aaron Baar - Monday, October 26, 2009
Noting that people have an emotional relationship with their phones, the campai ...
- Cross-Channel Attribution Model On Track To Replace The Last Click
Online Media Daily, Laurie Sullivan - Monday, October 26, 2009
Say bye-bye to the last click as the de facto measurement too ...
- Will E-Books Save The Library?
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 26, 2009
In a story that potentially bodes well for the broader publishing industr ...
- R.I.P. Yahoo's GeoCities
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 26, 2009
The Los Angeles Times says a very long goodbye to Yahoo's GeoCiti ...
- Quiznos Sweepstakes Drives Online, TV Synergy
Marketing Daily, Karlene Lukovitz - Friday, October 23, 2009
The point is to direct attention to the "hot" aspect of t ...
- TV Futures: Charging For Online Shows
On Media, Diane Mermigas - Friday, October 23, 2009
Hulu's online video platform may be a success with the masses, b ...
- 'Newsday' Online Goes Paid, Gauges Feedback
Around the Net In Media, Joan Voight - Friday, October 23, 2009
Starting Oct. 28, users will have to pay $5 per week f ...
- Ford Tells Teens To Sing For Safety
Marketing Daily, - Thursday, October 22, 2009
Ford is boosting National Teen Safe Driving Week with a seat belt-friend ...
- Pepsi China Challenge Pulls 34 Million Entries
Marketing Daily, Karlene Lukovitz - Thursday, October 22, 2009
The promotion theme was also carried over into Pepsi's latest television commerci ...
- Group M, Yahoo Partner To Join Brands, Programming
MediaDailyNews, - Wednesday, October 21, 2009
WPP's GroupM Entertainment and Yahoo Inc. have partnered to help marketers creative ...
- Google's New Tune
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, October 21, 2009
Oh, that Google. Its sweeping ambition never ceases to amaze us. Th ...
- Is Yahoo Hatching a HuffPo Clone?
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, October 21, 2009
Yahoo is launching a new project that sounds very similar to HuffingtonPost.co ...
- Help Them Make Friends
Engage:Moms, Stacy DeBroff - Wednesday, October 21, 2009
Moms of all ages are lonely and use the Internet to fo ...
- American Family Insurance Reaches For Teens
Marketing Daily, Tanya Gazdik - Tuesday, October 20, 2009
The integrated marketing effort includes five episodes of "The Road to t ...
- Delta, MSG Pact Creates Multiplatform Deals
Marketing Daily, Karl Greenberg - Tuesday, October 20, 2009
Delta and MSG will tout the relationship with a promotion dangling pri ...
- eXelate Targets Media Vet Mandel For Board
MediaDailyNews, Wayne Friedman - Tuesday, October 20, 2009
Media agency veteran Jon Mandel has joined the advisory board of onli ...
- Triton Signs Up Jelli for Audience-Controlled Radio
MediaDailyNews, Erik Sass - Tuesday, October 20, 2009
Triton Media is expanding its digital radio offerings through a new de ...
- M3 Television Becomes M3 Creative
MediaDailyNews, - Tuesday, October 20, 2009
Reflecting a shift in its customer-base media platform needs, TV interstitial entertainme ...
- Company Pays FTC Fine to Settle Lawsuit Over Its Data Collection From Children
Online Media Daily, Wendy Davis - Tuesday, October 20, 2009
Iconix Brand Group has agreed to pay $250,000 to settle a Feder ...
- MRI Logs Blogs, Finds Less Than 4% Of Us Write Them, 10% Read Them
Online Media Daily, Joe Mandese - Wednesday, October 21, 2009
Social networks may be the rage on Madison Avenue these days, b ...
- Online Retailers Expect Upbeat Holidays
Marketing Daily, - Monday, October 19, 2009
While there's been no shortage of downbeat projections for the coming holid ...
- Virtual Game Extends Denny's Allnighter Concept
Marketing Daily, - Monday, October 19, 2009
Denny's has created a digital game that encourages the young audience target ...
- Prudential Financial Launches 'SOS' Ads
Marketing Daily, Tanya Gazdik - Monday, October 19, 2009
National TV spots break Oct. 25. One of the ads depicts skyscrape ...
- CIA Gains Technology To Monitor Social Media Buzz
Online Media Daily, Laurie Sullivan - Monday, October 19, 2009
United States intelligence agencies will have a tool to read blog post ...
- Jon Mandel Joins eXelate Board
Online Media Daily, - Tuesday, October 20, 2009
Jon Mandel, a former top media executive on Madison Avenue, who mo ...
- To Prevent Digital Ad Fraud, Start With Secure Insertion Orders
Online Media Daily, Joanne Miguel - Tuesday, October 20, 2009
- Vevo Gets Outside Investment
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 19, 2009
Abu Dhabi Media Company has purchased a stake in Vevo -- t ...
- American Sponsors TV Series With Defunct 'Gourmet'
Marketing Daily, Tanya Gazdik - Friday, October 16, 2009
American's deal includes 30-second brand spots at the opening and close ...
- Nielsen To Add Internet Meters To Entire TV Ratings Sample: Timing, Integration TBD
MediaDailyNews, Joe Mandese - Monday, October 19, 2009
Nielsen Co. has decided on a plan to install Internet meters alongsi ...
- Committee Recommends Repeal Of Law Limiting Collection Of Minors' Data
Online Media Daily, Wendy Davis - Friday, October 16, 2009
A committee of the Maine legislature voted Friday to recommend the repe ...