- Book Excerpt: Digital Impact: The Two Secrets to Online Marketing Success by Geoff Ramsey and Vipin Mayar
OMMA Magazine, Geoff Ramsey - Tuesday, July 12, 2011
This month, two of the industry's leading experts on online media ...
- Profile: Tynt 'Cut-and-Paste' Analytics
OMMA Magazine, Joe Mandese - Tuesday, July 12, 2011
Before you read this story, I'd like you to take a ment ...
- Amazon Reports Sales Up 51%, Profits Dip 8%
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 29, 2011
Amazon has reported that while sales for the quarter ended June ...
- Mini: Get In Touch With Your Inner 'Manualhood'
Marketing Daily, Karl Greenberg - Friday, July 29, 2011
Mini is rolling out a campaign celebrating its "Manualhood," touting the virtu ...
- McDonald's Using Foursquare in N.Y. C.
Marketing Daily, Karlene Lukovitz - Thursday, July 28, 2011
The campaign also spans Twitter, online and traditional media. Residents of ni ...
- Nissan Taps Synthesio For Global 'Listening' Project
Marketing Daily, Karl Greenberg - Thursday, July 28, 2011
The project gives Nissan ongoing Web listening and human analysis in vario ...
- Are You An All Star, Or Do You Know One?
Online Media Daily, The Editor - Friday, July 29, 2011
OMMA magazine is seeking nominations for its 2011 All Stars. If y ...
- Wyndham Readies Tryp Brand Intro In U.S.
Marketing Daily, Tanya Gazdik - Tuesday, July 26, 2011
Featuring the slogan "This is my Tryp," the campaign will be se ...
- Pulse 360 To Kick Off New Ad Retargeting Efforts
Online Media Daily, Gavin O'Malley - Tuesday, July 26, 2011
Contextual ad shop Pulse 360 is expected to debut a new sui ...
- About Time: Times Reorganizes Group, Names Jean New Chief
Online Media Daily, Joe Mandese - Wednesday, July 27, 2011
The New York Times Co. Tuesday announced a reorganization of its Abo ...
- Domino's Posts Feedback On Times Square Billboard
Marketing Daily, Karlene Lukovitz - Monday, July 25, 2011
The billboard initiative -- active through Aug. 23 -- is clearly design ...
- EA Sports Taps Into College Football Devotion
Marketing Daily, Aaron Baar - Monday, July 25, 2011
"Unlike other sports where people are involved with the league or wi ...
- Telling Tales About Online Surveys
Online Media Daily, Rob Frydlewicz - Monday, July 25, 2011
We regularly harp about how data is collected by the Nielsens, Arbitro ...
- Web Users Uneasy With Behavioral Targeting
Online Media Daily, Wendy Davis - Monday, July 25, 2011
A sizable proportion of U.S. Web users are uncomfortable with online tracki ...
- Netflix Perception Free-Falls On Pricing Plan
Marketing Daily, Aaron Baar - Sunday, July 24, 2011
"It's a big announcement, and it's gotten a lot of press, ...
- Google Advertisers Dominated By Wall Street
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 22, 2011
A new study on paid search firms says Google depends a l ...
- Ogilvy Debuts Specialty Video Practice, Pushes Engagement
Online Media Daily, Gavin O'Malley - Thursday, July 21, 2011
As online video continues its dramatic rise, Ogilvy & Mather on Thursd ...
- PayPal Going "Offline"
Around the Net In Online Marketing, Gavin O'Malley - Thursday, July 21, 2011
PayPal isn't just for online and mobile payments anymore. No, the top-performi ...
- Monterey Bay Aquarium Gets Social
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 20, 2011
The Monterey Bay Aquarium has a new campaign, "Share the love." Besid ...
- J.P. Morgan Lowers Yahoo Target, Cites Display Deceleration
Online Media Daily, Joe Mandese - Wednesday, July 20, 2011
Citing a deceleration of its display advertising growth, the equity research te ...
- Strata, Harris Unveil New Agency Systems
Online Media Daily, Joe Mandese - Wednesday, July 20, 2011
Two of Madison Avenue's media buying systems developers - Strata and Harr ...
- Applebee's Franchisees Use Facebook To Up Customer Service
Online Media Daily, Gavin O'Malley - Tuesday, July 19, 2011
Applebee's has been working with social media management system provider Expion ...
- Why Web Use Engenders Trust
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, July 19, 2011
Does the Web -- and in particular social networks -- actually engend ...
- American Family Insurance Focuses On 'Dream'
Marketing Daily, Tanya Gazdik - Monday, July 18, 2011
The effort, from Ogilvy & Mather, includes TV, radio, print, online, digita ...
- Conflict of Interest Over Agency-Owned DSPs, Trading Desks?
Online Media Daily, Wayne Friedman - Monday, July 18, 2011
LOS ANGELES -- On an OMMA Ad Net event panel here call ...
- Correction: 33Across in Evidon's Greenlight Program
Online Media Daily, - Monday, July 18, 2011
In the July 18 Online Media Daily story "Evidon Starts 'Certifying' ...
- Local Yokel Debuts Hyper-Local Online Ad Service
Online Media Daily, Gavin O'Malley - Monday, July 18, 2011
From restaurant reviews to hyper-local news, the Web is fast becoming ...
- Advocates: Marketers Need Teen Consent For Online Info
Online Media Daily, Wendy Davis - Tuesday, July 19, 2011
A coalition of health organizations and advocacy groups say that marketers shou ...
- Dentsu Cuts Exclusive Skype Deal, First Step In Japan
Online Media Daily, Joe Mandese - Tuesday, July 19, 2011
Dentsu this morning unveiled a deal with Skype making it the exclusi ...
- Chrysler Turns SRT Into A Brand
Marketing Daily, Karl Greenberg - Friday, July 15, 2011
Heading up the new division/brand is Ralph Gilles, the multitasking designer-turned-marketing executi ...