- Companies Still Tracking People Online, Per Study
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 15, 2011
Six online advertising industry firms continued to use active tracking cookies despi ...
- Waxman: Privacy Self-Regulation Not Working
Online Media Daily, Wendy Davis - Thursday, July 14, 2011
The online ad industry's voluntary measures to protect consumers' privacy are falli ...
- YouTube Still Streamers Paradise
Research Brief, Jack Loechner - Friday, July 15, 2011
According to Nielsen, video streaming is on the rise again in M ...
- Online Retailers Should Put Up A 'Se Habla Espanol' Sign
Engage:Hispanics, Lee Vann - Thursday, July 14, 2011
As a follow up to my last post, "Five Reasons for Usi ...
- Lenovo Campaign Leverages Boot-up Delay
Marketing Daily, Aaron Baar - Wednesday, July 13, 2011
The time it takes for a Windows-powered laptop to power up see ...
- IAB Sets Rules For Online Ad Research
Online Media Daily, Mark Walsh - Wednesday, July 13, 2011
The Interactive Advertising Bureau has introduced a set of best practices f ...
- EBay And Other Online Marketplaces May Be Held Liable
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 13, 2011
A European court ruled that online marketplaces can be held responsible f ...
- Customers Irate Over Netflix' Price Increase
Marketing Daily - Top of the News, Thom Forbes - Wednesday, July 13, 2011
Netflix yesterday implemented that old marketing adage, "If it ain't broke, gou ...
- Zappos Going Naked In New Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 12, 2011
Remember when you were a kid, those toys that let you "dres ...
- Intel, Toshiba Straddle Social Media, Film
Marketing Daily, Aaron Baar - Monday, July 11, 2011
The project will rely on the audience to use its own soci ...
- A First: Pepsi Using Foursquare on Global Basis
Marketing Daily, Karlene Lukovitz - Monday, July 11, 2011
That ad, which takes a direct jab at Coke by overtly hijacki ...
- Revitalize Your CRM Through Your Email Strategy
MarketingTools: CRM, Neil Rosen - Tuesday, July 12, 2011
Because consumer use of the Internet is endangering traditional CRM models, today ...
- The Most Affluent Also Seek Bargains Online
Marketing Daily, Aaron Baar - Friday, July 8, 2011
According to Unity Marketing's most recent survey of ultra-affluent consumers (those maki ...
- 'Got Milk' People Talk About Male Symptoms Of ... PMS
Marketing Daily, Karl Greenberg - Friday, July 8, 2011
The new effort, "Everything I Do Is Wrong," ostensibly appeals to t ...
- The Vacation Should Start On Your Site
Marketing: Travel, Mark Simpson - Monday, July 11, 2011
The world's best concierges know that matching a guest's experience with the ...
- Choice-Based Video Ads Up 15%
Online Media Daily, Gavin O'Malley - Friday, July 8, 2011
When it came to "choice-based" video ad campaigns, T-Mobile and Dirt Dev ...
- ABC Soaps To Continue On New Online Channel
Around the Net In Media, Phyllis Fine - Thursday, July 7, 2011
The executive producers of USA Network's "Royal Pains" plan to continue ABC ...
- Esurance Serves Up Tennis Sweepstakes
Marketing Daily, Tanya Gazdik - Wednesday, July 6, 2011
"We have found that many of our 25-49 married, tech savvy demograph ...
- AT&T Targets African Americans In 'Rethink'
Marketing Daily, Aaron Baar - Wednesday, July 6, 2011
In a television and online campaign, the company tells the stories ...
- Hillshire Farm Spoofs Women's Secret Motivations
Marketing Daily, Karlene Lukovitz - Tuesday, July 5, 2011
In one spot, "Something New," a woman prepares a meal with "perfect ...
- Survey: Strategic Planners To Fund Place-Based From TV, Online
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2011
If the opinions of strategic media planners are a leading indicator ...
- Anti-Piracy Bill Could Hurt Online Advertising
Online Media Daily, Wendy Davis - Tuesday, July 5, 2011
A proposed anti-piracy bill pending in the Senate could make it difficu ...
- Duke Nukem Forever
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 5, 2011
Marketer/blogger J.P Sherman does an autopsy of Gearbox Software and 2K Game ...
- Top Facebook Brands: Coke, Disney, Starbucks
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 5, 2011
The top brands on Facebook in terms of sheer numbers of "like ...
- Amazon, Apple Gallop Up Retail Rankings
Marketing Daily, Sarah Mahoney - Friday, July 1, 2011
The big news, the NRF says, is that Amazon is moving fas ...
- Is TMZ the Future of News?
VidBlog, Steve Smith - Friday, July 1, 2011
If TMZ focused on any other category but celebrity gossip, I imagi ...