• The Escapist, Tuesday, July 5, 2011 10:16 AM

Marketer/blogger J.P Sherman does an autopsy of Gearbox Software and 2K Games' "Duke Nukem," which has gotten bad reviews. What Sherman examines here is the marketing, which he characterizes as "a series of tactical successes, brilliant marketing, schemes and spot-on messaging."

"The marketing teams behind Duke Nukem Forever had to consider how to spin the story, character and features of a game that hadn't seen life since the second inauguration of Bill Clinton, the death of Princess Diana and O.J's civil court trial," he writes, adding that the marketing team also had to address how to attract new players, who only knew the franchise as a "vintage punch line that had grown into being only ironically funny."

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