- Lotame Taps SAY:Media Team To Run Chicago Office
Online Media Daily, - Tuesday, June 28, 2011
Lotame Monday announced that Steve Larson has joined as director of Midwe ...
- Ritz-Carlton Books Foursquare
Online Media Daily, - Monday, June 27, 2011
The Ritz-Carlton is introducing the World Concierge on Foursquare. Concierges from a ...
- Court Decision Striking Video Game Ban Could Squelch Open Internet Regs
Online Media Daily, Wendy Davis - Monday, June 27, 2011
Marketers are cheering a U.S. Supreme Court decision Monday striking down ...
- Should You Flash?
Marketing: Travel, Beth Freedman - Monday, June 27, 2011
Only time will tell whether the amount of a discount will matt ...
- GroupM Enters Audience-Buying Market, Unclear Whether Xaxis Will Address TV Too
Online Media Daily, Joe Mandese - Monday, June 27, 2011
Years after most of the major agency holding companies have launched ...
- Chiquita, 'Rio' Web Partnership Delivers Big Results
Online Media Daily, Gavin O'Malley - Monday, June 27, 2011
Chiquita recently partnered with the movie "Rio" for a multichannel ad campaig ...
- Amazon's Not-So-Impartial Army Of Reviewers
Around the Net In Media, Phyllis Fine - Friday, June 24, 2011
Once again, the difference between more traditional and online journalism is ...
- Modelo Especial Launches Soccer Kick
Marketing Daily, - Thursday, June 23, 2011
Modelo Especial beer is getting into soccer via a partnership with Spor ...
- The New 5% Solution: Tech Projects Vs. Media Campaigns
MediaDailyNews, Joe Mandese - Friday, June 24, 2011
CANNES, FRANCE - A team from Publicis and word-of-mouth marketing shop Contagio ...
- Auto $ Drive Online: Dealers Earmark 32% For Web Media Buys
Online Media Daily, Gavin O'Malley - Thursday, June 23, 2011
Many local magazines have vanished, and newspapers have seen their print classifi ...
- OMG!!!! Such A Result, I Never Saw!!!!
Online Media Daily, George Simpson - Friday, June 24, 2011
In a press release to try and garner interest in ads th ...
- Bant Breen Leaves IPG: Former Reprise Chief Pursuing Personal Goals, Possible Venture
Online Media Daily, Joe Mandese - Thursday, June 23, 2011
Bant Breen, the digital wunderkind who brought the agency holding company ...
- Cyber Judges Tout Diversity, But Award Three Grand Prixs To Americans
Online Media Daily, Joe Mandese - Wednesday, June 22, 2011
CANNES, FRANCE --The Cyber Lions judging committee awarded three grand prix winne ...
- DG, MediaMind To Combine TV And Online Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 22, 2011
DG, which delivers video ads through a digital network, wanted to expa ...
- Sheraton Spends $20 Million On 'Meet You There'
Marketing Daily, Tanya Gazdik - Tuesday, June 21, 2011
Sheraton has never launched a campaign with digital assets like "Meet Y ...
- Michelin Man Gets Wet In New Ad
Marketing Daily, Karl Greenberg - Tuesday, June 21, 2011
"Max and his son made their way homeward bound, when mischievous ra ...
- Cheil's Virtual Shopping Campaign Takes Real Prize In Cannes, Wins Media Grand Prix
MediaDailyNews, Joe Mandese - Wednesday, June 22, 2011
CANNES, FRANCE - South Korea's Cheil Worldwide took the top prize duri ...
- Nielsen, MyWebGrocer To Track Online Grocery Sales
Marketing Daily, Sarah Mahoney - Tuesday, June 21, 2011
John Burbank, president, Strategic Initiatives, Nielsen, tells Marketing Daily, "Consumers can n ...
- Flash Sale Sites Draw New Customers
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 20, 2011
Sites that offer quick, first-come, first-served deals during a brief period a ...
- Engaging Boomers with OIMC (Online Integrated Marketing Communications)
Engage:Boomers, Nancy Shonka Padberg - Monday, June 20, 2011
We know IMC is based on Public Relations, Promotion, Direct and Advertisi ...
- Cooperation Goes Viral
Marketing: Travel, Harvey Chipkin - Monday, June 20, 2011
Expedia, through its advertising arm Expedia Media Solutions, decided to take t ...
- Adobe Launches Online Marketing Tools
Online Media Daily, Laurie Sullivan - Monday, June 20, 2011
Adobe will launch a suite of multichannel marketing tools today that s ...
- Woolite: Don't Torture Your Clothes!
Marketing Daily, Aaron Baar - Thursday, June 16, 2011
The effort, which apes the look and feel of a horror movi ...
- Initiative Consolidates Innovation Teams, Puts Them Under Digital
MediaDailyNews, Joe Mandese - Friday, June 17, 2011
Interpublic's Initiative unit is trying an innovative approach to its disparate arr ...
- Can Mobile Wallet Providers Overcome Distrust?
MoBlog, Mark Walsh - Friday, June 17, 2011
The unveiling of
GoogleWallet and a burst of other mobile paymen ...
- Geomentum Strikes 'Local-Versioning' Deal With Patch
Online Media Daily, - Thursday, June 16, 2011
Interpublic's hyper-local media shop Geomentum this morning announced a deal with AOL ...
- Video UX Study Completed, Concludes Multi-Screen Not 'Cannibalistic'
MediaDailyNews, Joe Mandese - Thursday, June 16, 2011
Capping off a week of research findings and discussions focusing on h ...
- Moms Like Ads With Incentive, Earn Best ROI
Online Media Daily, Gavin O'Malley - Wednesday, June 15, 2011
Moms are more likely to search in various lifestyle categories online ...
- Marketers: Tech-Savvy Families Share Purchasing Decisions
Online Media Daily, - Wednesday, June 15, 2011
Members of tech-savvy families are bridging the generation gap, per a rece ...
- Study: Why Marketers Need An IPv6 Education
SearchBlog, Laurie Sullivan - Thursday, June 16, 2011
Feel free to ignore IPv6, but I recently came across a whi ...