- Behavioral Targeting Could Benefit Small News Outfits
MediaDailyNews, Erik Sass - Tuesday, June 14, 2011
While the controversy over behavioral tracking and ad targeting has generally se ...
- Should Online Marketers Change Their Campaigns, Simply For the Sake of Change? Absolutely!
MarketingTools: CRM, Neil Rosen - Tuesday, June 14, 2011
Normalization isn't your fault and some great minds are baffled by w ...
- Turner Discloses Tens Of Thousands Of Online Viewers Being Added To Its TV Ratings
MediaDailyNews, Joe Mandese - Tuesday, June 14, 2011
Turner Broadcasting's cable TV networks are reaping tens of thousands of increment ...
- Google Ups Ad Support, New Performance Pack Aids Metrics
Online Media Daily, Laurie Sullivan - Tuesday, June 14, 2011
Supporting real-time and auction-based online ad bidding, Google released a set ...
- Microsoft Poised To Unveil Which Ads Work Best On Different Screens
Online Media Daily, Joe Mandese - Tuesday, June 14, 2011
Microsoft next week will reveal the findings of a new industry resear ...
- Online Campaigns Miss Targets, Need Better Measurements
Online Media Daily, Mark Walsh - Monday, June 13, 2011
When it comes to reaching targeted audiences, the Web isn't much bett ...
- Game Time: Bunchball Raises $6.5 Million
Online Media Daily, - Monday, June 13, 2011
Custom online game developer Bunchball has secured $6.5 million in new fundi ...
- Diet Coke Launches Fashion Content Site
Marketing Daily, - Friday, June 10, 2011
Diet Coke, which recently partnered with Karl Lagerfeld to produce a limited-editi ...
- What Facebook Ads Reveal About 2012 GOP Presidential Candidates
Online Media Daily, Laurie Sullivan - Monday, June 13, 2011
While President Barack Obama's re-election hopes may hinge on the fate ...
- Break Media, Levi Target Nerd Brigade
Online Media Daily, Gavin O'Malley - Friday, June 10, 2011
Branching further into original content creation, Break Media just signed a developme ...
- Oh There You Are, Rising Stars
Online Spin, Kendall Allen - Monday, June 13, 2011
Last week at the Interactive Advertising Bureau's Innovation Days and "The Futu ...
- Orbitz Agrees To Review Ad Policies Following LGBT Protests
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 10, 2011
Orbitz had been a big advertiser on Fox News, but after ...
- Newegg.com Launches New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 10, 2011
Online consumer electronics and IT e-tailer has a new national campaign aim ...
- Perrier Throws User-Driven YouTube Party
Marketing Daily, Karlene Lukovitz - Thursday, June 9, 2011
The interactive online experience is an extension of the brand's television campaig ...
- Webroot Ads Use Humor In Online Security Effort
Marketing Daily, Aaron Baar - Thursday, June 9, 2011
In one spot, "Babatunde Kolawole," Nigeria's "manager of digital affairs," speaks direct ...
- PR Departments Need To Step Into Security Breaches
Marketing Daily - Top of the News, Thom Forbes - Friday, June 10, 2011
Back in the early days of the Internet, I wrote a sto ...
- Attribution Isn't One-Size-Fits All
Online Media Daily, John Kelly - Friday, June 10, 2011
When a sale comes in, almost every marketing channel raises its ha ...
- Online Advertising To Reach $31 Billion
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 9, 2011
This year, online advertising will hit $31.3 billion, a 20% growth fr ...
- 5 Reasons For Using Spanish To Reach Hispanics Online
Engage:Hispanics, Lee Vann - Thursday, June 9, 2011
The release of the 2010 Census has re-ignited the debate about whi ...
- U.S. Online Ad Spending To Hit $31 Billion In 2011
Online Media Daily, Mark Walsh - Wednesday, June 8, 2011
U.S online advertising revenue this year will surge 20% to $31.3 billi ...
- ADmantX Adds $2.8M To Enhance Sales, Marketing
Online Media Daily, Gavin O'Malley - Wednesday, June 8, 2011
Contextual ad startup ADmantX on Wednesday said it raised $2.8 million, l ...
- CBS Research Chief Calls Netflix A 'Phenomenon,' Says It's Now As Big As A Mid-Size Cable Net
MediaDailyNews, Joe Mandese - Wednesday, June 8, 2011
Netflix's online streaming service is rapidly emerging as an important gateway f ...
- Online Show Streams Undercut Retrans Fee Necessity
On Media, Diane Mermigas - Friday, June 3, 2011
Just when network and local broadcasters are getting comfortable with the noti ...
- Visible Measures Taps Google's Botto For Analytics Group
Online Media Daily, - Tuesday, June 7, 2011
Visible Measures this morning named former head of Google Analytics Sales/Enterprise Pa ...
- Intel Launches Films Profiling Bloggers
Marketing Daily, Aaron Baar - Friday, June 3, 2011
The new 10-minute film, which is being shown at www.intel.com/visuallife, profiles t ...
- Online Shoppers 'Follow' Faves On Social Media
Marketing Daily, Sarah Mahoney - Friday, June 3, 2011
The National Retail Federation reports that people are more willing to dabb ...
- Sometimes It Pays To Quit: EagleRider's Adventure
Marketing Daily, Karl Greenberg - Monday, June 6, 2011
Rather than drive volume with advertising, the company has deals with third-par ...
- Pandora IPO Gives Company $1.3B Valuation
MediaDailyNews, - Friday, June 3, 2011
Online radio station Pandora has priced its shares between $7 and ...
- The 2/20 Rule: Producing Nonlinear Interactive Content
Online Media Daily, Adrian Belina - Monday, June 6, 2011
Every online visitor is different -- and their attention spans vary considerabl ...
- Quova's IP Module Enhances Ad Targeting
Online Media Daily, Laurie Sullivan - Friday, June 3, 2011
Quova, a Neustar service supporting geolocation targeting, released a data module th ...