Game Time: Bunchball Raises $6.5 Million

  • June 13, 2011
Custom online game developer Bunchball has secured $6.5 million in new funding from investors led by Triangle Peak. They include Northport Investments, Correlation Ventures and prior investors Granite Ventures and Adobe Ventures. The company said the additional capital would go toward product development, marketing and sales, as well as expanding into the B2B and loyalty market segments.

Using Bunchball's Nitro platform, clients can "gamify," or add game play mechanics, to their Web sites, Facebook presence or non-game applications to boost engagement. Joining Bunchball as chief revenue officer last month was Steve Patrizi, who formerly led U.S. sales for LinkedIn. Gartner predicts that at least 70% of Global 2000 companies will have at least one gamified app by 2014. --Mark Walsh

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