- Zappos Going Naked In New Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 12, 2011
Remember when you were a kid, those toys that let you "dres ...
- Intel, Toshiba Straddle Social Media, Film
Marketing Daily, Aaron Baar - Monday, July 11, 2011
The project will rely on the audience to use its own soci ...
- A First: Pepsi Using Foursquare on Global Basis
Marketing Daily, Karlene Lukovitz - Monday, July 11, 2011
That ad, which takes a direct jab at Coke by overtly hijacki ...
- Revitalize Your CRM Through Your Email Strategy
MarketingTools: CRM, Neil Rosen - Tuesday, July 12, 2011
Because consumer use of the Internet is endangering traditional CRM models, today ...
- The Most Affluent Also Seek Bargains Online
Marketing Daily, Aaron Baar - Friday, July 8, 2011
According to Unity Marketing's most recent survey of ultra-affluent consumers (those maki ...
- 'Got Milk' People Talk About Male Symptoms Of ... PMS
Marketing Daily, Karl Greenberg - Friday, July 8, 2011
The new effort, "Everything I Do Is Wrong," ostensibly appeals to t ...
- The Vacation Should Start On Your Site
Marketing: Travel, Mark Simpson - Monday, July 11, 2011
The world's best concierges know that matching a guest's experience with the ...
- Choice-Based Video Ads Up 15%
Online Media Daily, Gavin O'Malley - Friday, July 8, 2011
When it came to "choice-based" video ad campaigns, T-Mobile and Dirt Dev ...
- ABC Soaps To Continue On New Online Channel
Around the Net In Media, Phyllis Fine - Thursday, July 7, 2011
The executive producers of USA Network's "Royal Pains" plan to continue ABC ...
- Esurance Serves Up Tennis Sweepstakes
Marketing Daily, Tanya Gazdik - Wednesday, July 6, 2011
"We have found that many of our 25-49 married, tech savvy demograph ...
- AT&T Targets African Americans In 'Rethink'
Marketing Daily, Aaron Baar - Wednesday, July 6, 2011
In a television and online campaign, the company tells the stories ...
- Hillshire Farm Spoofs Women's Secret Motivations
Marketing Daily, Karlene Lukovitz - Tuesday, July 5, 2011
In one spot, "Something New," a woman prepares a meal with "perfect ...
- Survey: Strategic Planners To Fund Place-Based From TV, Online
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2011
If the opinions of strategic media planners are a leading indicator ...
- Anti-Piracy Bill Could Hurt Online Advertising
Online Media Daily, Wendy Davis - Tuesday, July 5, 2011
A proposed anti-piracy bill pending in the Senate could make it difficu ...
- Duke Nukem Forever
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 5, 2011
Marketer/blogger J.P Sherman does an autopsy of Gearbox Software and 2K Game ...
- Top Facebook Brands: Coke, Disney, Starbucks
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 5, 2011
The top brands on Facebook in terms of sheer numbers of "like ...
- Amazon, Apple Gallop Up Retail Rankings
Marketing Daily, Sarah Mahoney - Friday, July 1, 2011
The big news, the NRF says, is that Amazon is moving fas ...
- Virgin America, Google Hand Out Chromebooks
Marketing Daily, Aaron Baar - Thursday, June 30, 2011
Between July 1 and Sept. 30, Virgin America passengers flying between S ...
- Charles Schwab Launches 'Clients Speak'
Marketing Daily, - Thursday, June 30, 2011
Charles Schwab is launching a new program this summer, "Clients Speak," whi ...
- Is TMZ the Future of News?
VidBlog, Steve Smith - Friday, July 1, 2011
If TMZ focused on any other category but celebrity gossip, I imagi ...
- Google And Heineken Seal Ad Partnership
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 30, 2011
Heineken and Google have struck a multimillion-euro deal to partner on digit ...
- Kenshoo Names Oren CIO
Online Media Daily, Gavin O'Malley - Wednesday, June 29, 2011
Online ad technology firm Kenshoo on Wednesday named Ziv Oren as i ...
- Expedia Launches New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 29, 2011
Expedia has launched a new brand advertising campaign for Europe, part ...
- Puma Showcases Women's Soccer Stars
Marketing Daily, - Tuesday, June 28, 2011
Puma is launching a marketing program around its sponsorship of professional women ...
- Taco Bell Thinks Outside The Bun, Turns Restaurants Into Media Network
MediaDailyNews, Joe Mandese - Wednesday, June 29, 2011
In what likely is the biggest deal yet since Turner Broadcasting tri ...
- Online Ad Spend Up, Facebook Soars 22%
Online Media Daily, Gavin O'Malley - Tuesday, June 28, 2011
Despite economic uncertainties and higher gas prices, online ad spending showed ...
- Quantcast Taps Google Display's Duggal To Head Product Team
Online Media Daily, Joe Mandese - Wednesday, June 29, 2011
Online audience measurement service Quantcast has hired a top Google display advertisi ...
- Contact Lens Seller Accused Of Violating Antitrust Laws
Online Media Daily, Wendy Davis - Tuesday, June 28, 2011
Online contact lens seller 1800Contacts has been among the most litigious marketer ...
- Walgreens Rolls Out Web Pickup Service
Marketing Daily, Sarah Mahoney - Monday, June 27, 2011
"In the big-ticket category, stores like Sears, Best Buy, and Lowe's ha ...
- IHOP Campaign Says 'Make It An IHOP Day'
Marketing Daily, Tanya Gazdik - Monday, June 27, 2011
"The 'Make it an IHOP day' campaign taps into something that o ...