- Pulse 360 To Kick Off New Ad Retargeting Efforts
Online Media Daily, Gavin O'Malley - Tuesday, July 26, 2011
Contextual ad shop Pulse 360 is expected to debut a new sui ...
- About Time: Times Reorganizes Group, Names Jean New Chief
Online Media Daily, Joe Mandese - Wednesday, July 27, 2011
The New York Times Co. Tuesday announced a reorganization of its Abo ...
- Domino's Posts Feedback On Times Square Billboard
Marketing Daily, Karlene Lukovitz - Monday, July 25, 2011
The billboard initiative -- active through Aug. 23 -- is clearly design ...
- EA Sports Taps Into College Football Devotion
Marketing Daily, Aaron Baar - Monday, July 25, 2011
"Unlike other sports where people are involved with the league or wi ...
- Telling Tales About Online Surveys
Online Media Daily, Rob Frydlewicz - Monday, July 25, 2011
We regularly harp about how data is collected by the Nielsens, Arbitro ...
- Web Users Uneasy With Behavioral Targeting
Online Media Daily, Wendy Davis - Monday, July 25, 2011
A sizable proportion of U.S. Web users are uncomfortable with online tracki ...
- Netflix Perception Free-Falls On Pricing Plan
Marketing Daily, Aaron Baar - Sunday, July 24, 2011
"It's a big announcement, and it's gotten a lot of press, ...
- Google Advertisers Dominated By Wall Street
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 22, 2011
A new study on paid search firms says Google depends a l ...
- Ogilvy Debuts Specialty Video Practice, Pushes Engagement
Online Media Daily, Gavin O'Malley - Thursday, July 21, 2011
As online video continues its dramatic rise, Ogilvy & Mather on Thursd ...
- PayPal Going "Offline"
Around the Net In Online Marketing, Gavin O'Malley - Thursday, July 21, 2011
PayPal isn't just for online and mobile payments anymore. No, the top-performi ...
- Monterey Bay Aquarium Gets Social
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 20, 2011
The Monterey Bay Aquarium has a new campaign, "Share the love." Besid ...
- J.P. Morgan Lowers Yahoo Target, Cites Display Deceleration
Online Media Daily, Joe Mandese - Wednesday, July 20, 2011
Citing a deceleration of its display advertising growth, the equity research te ...
- Strata, Harris Unveil New Agency Systems
Online Media Daily, Joe Mandese - Wednesday, July 20, 2011
Two of Madison Avenue's media buying systems developers - Strata and Harr ...
- Applebee's Franchisees Use Facebook To Up Customer Service
Online Media Daily, Gavin O'Malley - Tuesday, July 19, 2011
Applebee's has been working with social media management system provider Expion ...
- Why Web Use Engenders Trust
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, July 19, 2011
Does the Web -- and in particular social networks -- actually engend ...
- American Family Insurance Focuses On 'Dream'
Marketing Daily, Tanya Gazdik - Monday, July 18, 2011
The effort, from Ogilvy & Mather, includes TV, radio, print, online, digita ...
- Conflict of Interest Over Agency-Owned DSPs, Trading Desks?
Online Media Daily, Wayne Friedman - Monday, July 18, 2011
LOS ANGELES -- On an OMMA Ad Net event panel here call ...
- Correction: 33Across in Evidon's Greenlight Program
Online Media Daily, - Monday, July 18, 2011
In the July 18 Online Media Daily story "Evidon Starts 'Certifying' ...
- Local Yokel Debuts Hyper-Local Online Ad Service
Online Media Daily, Gavin O'Malley - Monday, July 18, 2011
From restaurant reviews to hyper-local news, the Web is fast becoming ...
- Advocates: Marketers Need Teen Consent For Online Info
Online Media Daily, Wendy Davis - Tuesday, July 19, 2011
A coalition of health organizations and advocacy groups say that marketers shou ...
- Dentsu Cuts Exclusive Skype Deal, First Step In Japan
Online Media Daily, Joe Mandese - Tuesday, July 19, 2011
Dentsu this morning unveiled a deal with Skype making it the exclusi ...
- Chrysler Turns SRT Into A Brand
Marketing Daily, Karl Greenberg - Friday, July 15, 2011
Heading up the new division/brand is Ralph Gilles, the multitasking designer-turned-marketing executi ...
- Companies Still Tracking People Online, Per Study
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 15, 2011
Six online advertising industry firms continued to use active tracking cookies despi ...
- Waxman: Privacy Self-Regulation Not Working
Online Media Daily, Wendy Davis - Thursday, July 14, 2011
The online ad industry's voluntary measures to protect consumers' privacy are falli ...
- YouTube Still Streamers Paradise
Research Brief, Jack Loechner - Friday, July 15, 2011
According to Nielsen, video streaming is on the rise again in M ...
- Online Retailers Should Put Up A 'Se Habla Espanol' Sign
Engage:Hispanics, Lee Vann - Thursday, July 14, 2011
As a follow up to my last post, "Five Reasons for Usi ...
- Lenovo Campaign Leverages Boot-up Delay
Marketing Daily, Aaron Baar - Wednesday, July 13, 2011
The time it takes for a Windows-powered laptop to power up see ...
- IAB Sets Rules For Online Ad Research
Online Media Daily, Mark Walsh - Wednesday, July 13, 2011
The Interactive Advertising Bureau has introduced a set of best practices f ...
- EBay And Other Online Marketplaces May Be Held Liable
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 13, 2011
A European court ruled that online marketplaces can be held responsible f ...
- Customers Irate Over Netflix' Price Increase
Marketing Daily - Top of the News, Thom Forbes - Wednesday, July 13, 2011
Netflix yesterday implemented that old marketing adage, "If it ain't broke, gou ...