- Target, Walmart Get Digital For BTS
Marketing Daily, Sarah Mahoney - Wednesday, July 18, 2012
Discounters are upping their digital game this school year, with both Walma ...
- GroupM Releases Revised 2012 Global Ad Spend
Raw, Laurie Sullivan - Thursday, July 19, 2012
GroupM released Thursday a revised forecast for growth in ad spending. T ...
- Evening Standard Is Out With IPad App
Around the Net In OMD Europe, Nina Lentini - Tuesday, July 17, 2012
The London Evening Standard has launched a new iPad app, creating ...
- 1 In 5 UK Adults Will Watch Olympics Online
Around the Net In OMD Europe, Nina Lentini - Tuesday, July 17, 2012
Interxion has released the findings of a survey of over 2,000 ...
- Police Probe Potentially Racists Tweets
Around the Net In OMD Europe, Nina Lentini - Tuesday, July 17, 2012
Police are investigating allegedly racist comments made against footballer Ashley Cole ...
- Brands Ignore Complaints Made On Social Media
Around the Net In OMD Europe, Nina Lentini - Tuesday, July 17, 2012
More than 2,000 British consumers were questioned by YouGov, on behalf ...
- Skype Working To Prevent 3rd-Party Messaging
Around the Net In OMD Europe, Nina Lentini - Tuesday, July 17, 2012
In the Skype support forums, "shocked" users had said private instant messag ...
- France's Lescure Of Two Minds On Illegal Filesharing
Around the Net In OMD Europe, Nina Lentini - Tuesday, July 17, 2012
Speaking at an event in south-east France, Pierre Lescure, former head ...
- UK Advertisers Shifting More Spend To Tablets
Around the Net In OMD Europe, Nina Lentini - Tuesday, July 17, 2012
In the UK, tablets took an 8% share of search spend ...
- Hilton Focuses On Global Experiences
Marketing Daily, Tanya Gazdik - Tuesday, July 17, 2012
Hilton is evolving its current campaign to feature experiences that guests ha ...
- Greene Tweets Prompt BOA To Lay Down Law
Around the Net In OMD Europe, Nina Lentini - Monday, July 16, 2012
The British Olympic Association has reminded their athletes to act "carefully a ...
- Analyst Says Sky's NOW TV Move Is Risky
Around the Net In OMD Europe, Nina Lentini - Monday, July 16, 2012
The launch of Sky's new NOW TV online streaming service is "n ...
- Media Personnel To Outnumber Olympians, 2 To 1
Around the Net In OMD Europe, Nina Lentini - Monday, July 16, 2012
While 10,500 athletes will take part in the event, around 21,000 med ...
- More Than A Quarter Million Spaniards Cancel Mobile
Around the Net In OMD Europe, Nina Lentini - Monday, July 16, 2012
Spanish mobile operators lost 254,000 customers in May, with Vodafone and Telefoni ...
- Mashable Founder Most Influential Scottish Tweeter
Around the Net In OMD Europe, Nina Lentini - Tuesday, July 17, 2012
Pete Cashmore, founder of social news blog Mashable has toped the li ...
- O2 Social Media Team Pulls Brand From Brink
Around the Net In OMD Europe, Nina Lentini - Tuesday, July 17, 2012
O2s social media team has worked hard to pull back the brand ...
- Kraft, Polly-O String Cheese Team With Crayola
Marketing Daily, Karlene Lukovitz - Monday, July 16, 2012
Between July and October, the string cheese brands are featuring limited-edition packagi ...
- Swimming To America, Fiat Style
Marketing Daily, Karl Greenberg - Monday, July 16, 2012
If they gave automotive brands a Green Card, Fiat would be t ...
- Honda's Hollywood Ending For Summer Campaign
Marketing Daily, Karl Greenberg - Monday, July 16, 2012
Honda is back to summer antics with another humorous inventory clearance campai ...
- With Mayer, Yahoo Chooses Product Over Content
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 17, 2012
"Adweek"'s headline reads "Digital Industry Cheers ..." and the first observer quot ...
- Dos Equis Rolls Out 'Most Interesting Academy'
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 16, 2012
Dos Equis has rolled out its Most Interesting Academy, an interactive onli ...
- 'Lucky' Mag Launches User-Generated Online Section
Around the Net In Media, Phyllis Fine - Monday, July 16, 2012
Lucky magazine is creating a user-generated section on its site, Lucky Communit ...
- Wywy Gets $3 Million To Sync Social TV
Around the Net In OMD Europe, Nina Lentini - Sunday, July 15, 2012
Social TV is a space that's coming together slowly but surely, a ...
- BBC Olympic App Ready For Smartphones
Around the Net In OMD Europe, Nina Lentini - Sunday, July 15, 2012
With a fortnight to go until the London 2012 Olympics begin, t ...
- 'The Daily' Says It's Not Ready For Knacker's Yard
Around the Net In OMD Europe, Nina Lentini - Sunday, July 15, 2012
Editor-in-chief Jesse Angelo has forcefully made clear following reports last week ...
- Digital Radio Won't Be Forced, BBC Promises
Around the Net In OMD Europe, Nina Lentini - Sunday, July 15, 2012
Speaking at a digital radio event held in London, Davie, the BBC ...
- Russian Activists Call For Facebook Ban
Around the Net In OMD Europe, Nina Lentini - Sunday, July 15, 2012
Hard-line religious activists in Russia are really offended by Facebook's new same-s ...
- Evening News Fall Victim To Tablet Phenom
Around the Net In OMD Europe, Nina Lentini - Sunday, July 15, 2012
The iPad and its kin are helping a large and growing segme ...
- Mobile Spend To Increase Elevenfold In Europe
Around the Net In OMD Europe, Nina Lentini - Sunday, July 15, 2012
Mobile spending in western Europe is set to increase elevenfold to EUR19 ...
- Heineken Launches Mexican Beer
Marketing Daily, Tanya Gazdik - Sunday, July 15, 2012
Heineken is launching Indio, a Mexican dark beer, in key U.S. marke ...