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Dos Equis Rolls Out 'Most Interesting Academy'
- Brand-e.biz , Monday, July 16, 2012 9:17 AM
Dos Equis has rolled out its Most Interesting Academy, an interactive online community at MostInterestingAcademy.com that features content created by bloggers and artists, and all the elements to keep life interesting. Dos Equis is planning an array of events for 2012, anchored by two large-scale Most Interesting Academy experiences in Austin and New York. These happenings will bring "like-minded adventurers" together to see musical performances by leading artists, as well offering up snake charmers, butchery classes and sea paddles.
