- Who Prefers To Book Trips Online?
Marketing Daily, - Thursday, December 16, 2010
Top 10 DMAs in which reside adults who agree with the statemen ...
- GE's Holiday Game Highlights Lab's Innovation
Marketing Daily, Aaron Baar - Wednesday, December 15, 2010
"At Global Research, the mission of our scientists and engineers is ...
- CBS To Stream College Basketball Online, Mobile
MediaDailyNews, David Goetzl - Wednesday, December 15, 2010
CBS Sports will again simulcast a run of college hoops games grat ...
- Pew: Older Generations Catching Up On Web
Online Media Daily, Mark Walsh - Thursday, December 16, 2010
Millennials, the 18- to-33-year-old population bracket prized by marketers, no longer dominat ...
- Report: Social Networks No Place For Marketing To College Crowd
Online Media Daily, Mark Walsh - Wednesday, December 15, 2010
On the same day Facebook founder and CEO Mark Zuckerberg was nam ...
- Social Video Advertising Soars In 2010, Study Shows
Online Media Daily, Gavin O'Malley - Wednesday, December 15, 2010
2010 was the year social video advertising officially arrived, according to n ...
- Thermador Invites Us To Virtual Dinner Parties
Marketing Daily, Karl Greenberg - Tuesday, December 14, 2010
High-end kitchen major appliances brand Thermador has a tough job in th ...
- Chrysler Teases 300 Online; Unveil Set For Jan. 10
Marketing Daily, Karl Greenberg - Tuesday, December 14, 2010
Chrysler hasn't had a top-to-bottom redesign of the Chrysler 300 sedan sin ...
- Why The Click-Through Rate Is Dead
Marketing Daily, Diaz Nesamoney - Wednesday, December 15, 2010
It is imperative that the industry embrace change and redefine how measureme ...
- MTV Network Integrates Across Properties, Social
Online Media Daily, Laurie Sullivan - Wednesday, December 15, 2010
MTV Networks (MTVN) has implemented Janrain Engage to give site visitors o ...
- Google Street View Teams Broke New Zealand Privacy Law
Online Media Daily, Wendy Davis - Tuesday, December 14, 2010
Google broke New Zealand's privacy law when the company's Street View ca ...
- Internet And TV, Equal Time For U.S. Households
Online Media Daily, Laurie Sullivan - Monday, December 13, 2010
A Forrester study released Monday confirms what marketers thought: Americans spend ...
- Glam Media Names Stern To Head New Social Communities Unit
Online Media Daily, Gavin O'Malley - Monday, December 13, 2010
Signaling broader social ambitions, Glam Media on Monday named Ryan Stern ...
- Jackson Hewitt Posts Shopping Discount On Site
Marketing Daily, Tanya Gazdik - Friday, December 10, 2010
Jackson Hewitt knows that taxes are the last thing on most people ...
- Edmunds.com Reorganizes Home Page -- With Less
Marketing Daily, Karl Greenberg - Friday, December 10, 2010
Jeremy Anwyl, Edmunds.com's CEO, said the simple page won out. "We li ...
- McD's, Walgreens, Gawker Report Systems Hacked
Marketing Daily, - Monday, December 13, 2010
There have been no indications that these three hacking incidents relate ...
- IAB Unveils Mobile Ad Think Tank
Online Media Daily, Mark Walsh - Thursday, December 9, 2010
In tandem with the rise of mobile advertising, the Interactive Advertising Bure ...
- Groupon Latino?
Engage:Hispanics, Lee Vann - Thursday, December 9, 2010
Last week, Groupon turned down a $6 billion bid from Google. T ...
- Starbucks Tops Online Media Impact Rankings
Marketing Daily, Karlene Lukovitz - Wednesday, December 8, 2010
Starbucks garnered a media-buy purchase equivalent of $67.8 million in free bra ...
- Summer's Eve Embarks On 'Listening Tour'
Marketing Daily, Tanya Gazdik - Wednesday, December 8, 2010
The effort, which involves conducting focus groups and holding conversations with wom ...
- Pew: 8% Of U.S. Online Population Use Twitter
Online Media Daily, Mark Walsh - Thursday, December 9, 2010
Twitter, like Facebook, may have quickly become one of the Internet's best-kno ...
- NHL's Alex Ovechkin Joins Gillette Brand Ambassador Roster
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 8, 2010
Procter & Gamble has signed the ice hockey star who plays f ...
- Web Ads Surge in 2010
Around the Net In Media, Fern Siegel - Tuesday, December 7, 2010
The recession is starting to fade from memory, in the online ...
- Achieve True Online 'Experiences' In 2011
Marketing Daily, Brian Hunt - Wednesday, December 8, 2010
Marketers need to envision a campaign that utilizes creativity, with a consta ...
- Holiday Scorecard: Cybershopping Fades A Bit
Marketing Daily, Sarah Mahoney - Tuesday, December 7, 2010
That slowdown was to be expected, Andrew Lipsman, comScore's senior director ...
- Tis The Season To Be... Golly, Nielsen Adds Web-Enabled Sets To TV Ratings
MediaDailyNews, Joe Mandese - Wednesday, December 8, 2010
Penetration of Internet-enabled TV sets is poised to jump considerably this holid ...
- Free Research Apps For All
SearchBlog, Laurie Sullivan - Wednesday, December 8, 2010
Historically there have been two preferred ways to gather information from consume ...
- Jeep Reads The Weather In UK Effort
Marketing Daily, Karl Greenberg - Monday, December 6, 2010
The campaign, promoting (perhaps ironically) Jeep Patriot, embeds a real-time weather fee ...
- 'NYT,' ivi Fear Comcast/NBC Merger Will Stifle Competition
MediaDailyNews, Wayne Friedman - Monday, December 6, 2010
Opposition to Comcast's takeover of NBC isn't over -- now The N ...
- Report: Advertisers To Spend More Heavily On, And More For, Digital Channels
Online Media Daily, Gavin O'Malley - Monday, December 6, 2010
Continued economic uncertainty will inspire advertisers to rely more heavily on digit ...