Tag results for "ott"
- Hearst Television Moves To Boost Local NewsHearst is working with Uplynk to deliver its newscasts across streaming platfo ...
- Auto Dealerships Gain Way To Eliminate Streaming Ad Waste, Find FraudDealer Stream, a streaming ad company for the auto industry, announced ...
- FAST Channels Making TV Stations Happy - But Not So FastWhile FAST is growing, challenges remain - especially with cross-platform measurement, a ...
- Retail Media Ad Impressions Surpass 75BSome of the fastest-growing retailers in retail media ad impressions during t ...
- Streaming Co-Viewing Strength: Sports, Premium ProgramsStreaming co-viewing for all on-demand OTT programming was higher than linear ...
- Meta: 'Community Notes' Will Not Affect Paid Ads"Meta has told advertisers that Community Notes will apply to organic post ...
- Total TV Station Revenue To Sink 7% In 2025: S&P GlobalS&P estimates that U.S. broadcast station advertising revenue - TV and rad ...
- Most-Read Stories: OMC/IPG, X v. GARM, 'Glicked,' Jill Kelly And CTVThe most-read "Media Daily News" stories of 2024 were an eclectic m ...
- The String Of Letters, Numbers That Make Up ID5 User IDsInitial tests of the integration found that when the ID5 ID ...
- CTV, OTT Offer Many Positives, But Transparency, Frequency Issues RemainIn a survey by Advertiser Perceptions and Premion, nearly 40% cited ...
- It's Not Your Father's Media-Buying MarketplaceFirst-of-its-kind programmatic marketplace data released by Guideline this morning shows just h ...
- Statara, Comscore Expand Traditional Audience SegmentsThe company believes it has found a way to ensure brands ...
- Hispanic U.S. Market Estimated To Add 7.4M By 2030The Claritas 2024 Hispanic Market Report finds 79% of Hispanic adults wat ...
- Amazon's Media Agency Review: What Does It Mean For Future Upfront Deals?Amazon reportedly pulls in $46.9 billion a year in overall global advertisin ...
- Core, Non-Political Local Media Ad Spend Estimated To Rise 5.5% In 2025Core local ad spend is forecast to rise 5.5% to $171 billi ...
- 60% Of Ad Execs Plan Big Hikes In CTV Ad Spend, Study FindsA majority of advertisers plan to increase CTV ad spend this ye ...
- OTT/CTV Experiencing 'Jackrabbit' Effect, Borrell DataLocal advertising is forecast to reach $148.9 billion this year, up 3. ...
- British JIC Joins The MRCThe move signals just how international audience measurement is becoming due ...
- 'Morning Brew' And Yahoo Finance Form Content PartnershipYahoo Finance's market data will now appear in the Morning Brew newslet ...
- It's Google's World And Planners & Buyers Are Just Living In ItAnd by "world," I mean media optimization stack as we transition fr ...
- IAB Revenue Report Reveals Back-Half ExpansionWhile 2023 delivered comparatively slower growth, the second half outpaced the fir ...
- OTT, Streaming Subscription Revenues Projected To Rise 8% In 2025, Slower GrowthIndustry-wide OTT/streaming platforms' subscription revenue will rise 8% next year and comma ...
- 2024 U.S. Political Ad Spend To Grow 16% Vs. 2020: AnalystThis year, political ad spend is projected to rise 24% (by $2 ...
- Local Ad Spending Forecast To Grow 9% To $172B In 2024Higher expected political ad spending and rapidly growing local CTV and O ...
- Linear TV Reach Sinks 4%, Daily Linear Viewing Narrows With CTVLinear TV's average daily reach sank 4% to around 57 million hom ...
- 6 Big Streamers' $1B In Ad Spend In 1st 10 Months Was Down 8% YoYSpend by finance brands plummeted, with tech and retail spend also d ...
- How Pressure Driving Ad Performance Changes MediaA recent survey of advertisers and agency execs found 60% of report ...
- Speedy AI Spend: Firms Invested $40M On Product Pitches Through Q3IBM's Watson product was probably the most-advertised product in Q3. ...
- Analyst: U.S. OTT Boom Years Are OverEven FAST advertising is forecast to grow by a relatively modest ...
- NewsGuard Begins Rating CTV, OTT News ChannelsNewsGuard, a pioneer in the field of rating the reliability of ne ...
