- Schematic Gets All Touchy-Feely, WPP Shop Adds Tactile To Its Tactics
MediaDailyNews, Joe Mandese - Friday, August 21, 2009
Schematic, the interactive advertising and media design unit of WPP Group, Thursd ...
- Cruzan Rum Spotlights Authenticity
Marketing Daily, Karlene Lukovitz - Tuesday, August 18, 2009
The core elements of the creative for the out-of-home-focused campaign are t ...
- Cardinal Launches Pharmacy Health Network
Around the Net In Media, Joan Voight - Thursday, August 13, 2009
Medical supply distributor Cardinal Health has launched the Pharmacy Health Network, ...
- Google Takes Silent Jab At Microsoft In Billboard Ads
Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2009
Google took online marketing to billboards Monday, launching an advertising campaign ...
- New BITE: Rutman Joins IndoorDirect
MediaDailyNews, David Goetzl - Friday, July 31, 2009
Charlie Rutman, who held top posts at agencies Carat and MPG, h ...
- OOH Network To Target NYC Commuter Trains
MediaDailyNews, David Goetzl - Thursday, July 30, 2009
This spring, NBC Universal launched a place-based network on the commuter tra ...
- Tequila Herradura Revamps Packaging
Marketing Daily, Karl Greenberg - Tuesday, July 28, 2009
The effort is being supported by a national advertising campaign via Draftfcb-Chicag ...
- Telmar Strikes Global Alliance, Introduces New Outdoor Media Planning System
MediaDailyNews, Joe Mandese - Friday, July 24, 2009
At a time when Madison Avenue appears obsessed with all things digita ...
- Ad Bonus: Captivate Offers 30-Second Spots
MediaDailyNews, Erik Sass - Wednesday, July 22, 2009
In a move designed to give advertisers more flexibility and allow th ...
- Fifth Third Expands Hispanic Effort
Marketing Daily, Tanya Gazdik - Tuesday, July 21, 2009
The campaign combines advertising, community programming and public relations efforts. The ba ...
- N.Y. Campaign Touts Google's 'Favorite Places'
Marketing Daily, Karl Greenberg - Tuesday, July 21, 2009
The effort is supported by an out-of-home campaign on New York Ci ...
- HBO Extends 'Entourage' Brand At W Hotels
Marketing Daily, Erik Sass - Monday, July 20, 2009
HBO and W Hotels are teaming up for an innovative promotion f ...
- HBO Extends 'Entourage' Brand At W Hotels
MediaDailyNews, Erik Sass - Monday, July 20, 2009
HBO and W Hotels are teaming up for an innovative promotion f ...
- Scion Campaign Leverages Non-Conformity
Marketing Daily, Karl Greenberg - Friday, July 17, 2009
The effort, epitomized by the campaign theme line, "Become one of ...
- Adcentricity Offers 'Research Lite' To Measure Digital Out-of-Home Reach, Effect
MediaDailyNews, - Monday, July 20, 2009
Digital out-of-home advertising aggregator Adcentricity this morning announced a deal with out-of-ho ...
- Buick's 'Photoshoot' Ads Telegraph Change
Marketing Daily, Karl Greenberg - Thursday, July 16, 2009
"We have to make the products relevant and change the image ...
- Match Made in Sweden: H&M Taps Clear Channel Outdoor
MediaDailyNews, Erik Sass - Tuesday, July 14, 2009
One of the world's largest discount retailers is partnering with one ...
- 'Sesame Street' Characters Help Promote NYC
MediaDailyNews, Fern Siegel - Tuesday, July 14, 2009
To promote itself, New York has enlisted beloved Sesame Street characters ...
- Fly Me: Continental Offers Live In-Flight TV
MediaDailyNews, David Goetzl - Monday, July 13, 2009
Continental Airlines has become the first major carrier to offer live in-flig ...
- OOH Ads for Domino's Pop Up on Dirty Sidewalks
Around the Net In Media, Joan Voight - Sunday, July 12, 2009
In an unusual use of out-of-home media, Domino's logos have been "cleane ...
- IndoorDirect Catches MLB For BITE
MediaDailyNews, David Goetzl - Thursday, July 9, 2009
Indoor Direct will add content from Major League Baseball to its place-bas ...
- Pumped: Health Club Media Network Buys Alloy Fitness
MediaDailyNews, Erik Sass - Wednesday, July 8, 2009
There was more consolidation in out-of-home advertising this week -- and ...
- Coldwell Banker Launches Times Square Billboard
Marketing Daily, - Tuesday, July 7, 2009
Coldwell Banker Real Estate LLC is hosting an interactive billboard in N ...
- Chipotle Mexican Grill Extends Campaign For Ad
Marketing Daily, Karl Greenberg - Monday, July 6, 2009
Chipotle Mexican Grill, the national burrito chain, is extending its "My Chipotl ...
- What's The Frequency, U of K Football?
Creative Media Blog, Amy Corr - Monday, July 6, 2009
College students and alumni alike love college football. The levels of lo ...
- Online Ad Spending Rises At Double-Digit Rates, Gains Share Vs. All Other Media
Online Media Daily, Joe Mandese - Monday, July 6, 2009
Despite the global economic recession's drag on advertising budgets, the growth ...
- Levi's Fires Off Brand Effort, 'Go Forth'
Marketing Daily, Tanya Gazdik - Wednesday, July 1, 2009
The "Go Forth" mantra will stretch across all key touchpoints for t ...
- Action! Cinema Debut For Taco Bell Ads
MediaDailyNews, Erik Sass - Monday, June 29, 2009
"Benjamins" are $100 bills, but what's a "Roosevelt"? A dime, of cours ...
- Taco Bell Debuts Cinema Ads
Around the Net In Media, Joan Voight - Monday, June 29, 2009
Taco Bell is turning to cinema as it kicks up its "W ...
- Direct General Targets Lower-Income Consumers
Marketing Daily, Tanya Gazdik - Wednesday, June 24, 2009
Themed "We'll do right by you," the campaign will run indefinitely, accordi ...