- GroupM Predicts 'Good News' For 2010 Ad Economy, Will Slide Only 1.4%
MediaDailyNews, Joe Mandese - Wednesday, June 24, 2009
In its first attempt to forecast advertising growth in 2010, WPP's Grou ...
- Arbitron Launches ARB-TV To Measure Out-of-Home
MediaDailyNews, David Goetzl - Tuesday, June 23, 2009
Arbitron said Tuesday that it would use its Portable People Meter technolo ...
- ABC Firm Reps Times Square Ad Signage
MediaDailyNews, David Goetzl - Tuesday, June 23, 2009
A division of the rep firm for ABC's owned-and-operated stations has ...
- Celebrating The Best Out-Of-Home Advertising
Around the Net In Brand Marketing, Thom Forbes - Monday, June 22, 2009
"We think this stuff is art as well as commerce," writes ...
- Cinema Advertising Boasts Big Emotional Impact
MediaDailyNews, Erik Sass - Thursday, June 18, 2009
Cinema advertising has enjoyed a string of good news recently. The late ...
- That Billboard Is Watching, And It Knows Your Gender
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 18, 2009
...
- Captivate Gets Thomson-Reuters Content, Ads; Outcast, PumpTop TV Join Forces
MediaDailyNews, Erik Sass - Wednesday, June 17, 2009
This week saw more activity in the digital out-of-home marketplace, with ...
- Outdoor Effort Urges Drivers To Ring Off
Marketing Daily, - Tuesday, June 16, 2009
The National Safety Council has launched an outdoor advertising effort in ...
- Gas Station TV, Toyota Drive New 'Prius' Show
MediaDailyNews, Erik Sass - Monday, June 15, 2009
Gas Station TV and Toyota are launching a new "community-generated" TV progra ...
- Show Time: Cinema Ad Revenue Rose 5.8% In 2008
MediaDailyNews, Erik Sass - Monday, June 15, 2009
Cinema advertising revenue rose 5.8% in 2008 compared to 2007, from $5 ...
- Nescafe Attacks Starbucks' Via's Prices In Outdoor Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 9, 2009
Nescafe has launched a cheeky and aggressive outdoor campaign in two te ...
- Clear Channel Brings Ads to Baggage Carousels
Around the Net In Media, Joan Voight - Thursday, June 4, 2009
Clear Channel Airports and DoubleTake Marketing will soon be wrapping ads arou ...
- Correction: OAAA Not Part of TAB 'Eyes On' Project
MediaDailyNews, - Tuesday, June 2, 2009
An article published in MediaDailyNews on Tuesday, June 2, titled "TAB Bo ...
- TAB Bows New 'Eyes On' Ratings
MediaDailyNews, Erik Sass - Monday, June 1, 2009
After half a decade of consultation, work and revision, the Traffic Aud ...
- Love Story, Shoofly Pie Sell The Keystone State
Marketing Daily, Karl Greenberg - Tuesday, May 26, 2009
The traditional, social media, out-of-home, and grassroots elements are intended to gi ...
- Clarification: TheBite Has Multiple Sources of Content
MediaDailyNews, - Thursday, May 21, 2009
An article that appeared in the May 13 edition of MediaDailyNews titl ...
- Correction: SportScape Ads Run Alongside Broadcasts, Are Not Overlays
MediaDailyNews, - Tuesday, May 19, 2009
An
article in the May 19, 2009 issue of
MediaDailyNews titl ...
- Digital Media in Sports Venues on the Rise
Around the Net In Media, Joan Voight - Tuesday, May 19, 2009
Out-of-home networks in sports venues such as stadiums, hockey rinks, health clu ...
- SportScape Extends OOH Ad Reach In Sports Shows
MediaDailyNews, David Goetzl - Monday, May 18, 2009
A Chicago-based company that overlays ads on the sports broadcasts seen ...
- Ad Budget Pessimism Bottoms Out, Top Ad Execs Upbeat About The Upfront
MediaDailyNews, Joe Mandese - Friday, May 15, 2009
Pessimism over the future advertising plans of advertisers and media-buying executives appea ...
- Toyota Leverages 'Harmony' For Prius
Marketing Daily, Karl Greenberg - Tuesday, May 12, 2009
Says the Saatchi representative for the team, "The programs are far deep ...
- NTN Buzztime Buys i-am TV Assets
MediaDailyNews, - Tuesday, May 12, 2009
Interactive entertainment company NTN Buzztime will buy the assets of i-am ...
- Hardees Take Bite Out Of OOH Net
MediaDailyNews, Erik Sass - Tuesday, May 12, 2009
Hardees has signed a deal to bring Indoor Direct's TheBite -- ...
- Clear Channel Outdoor Revs Tumble 25%
MediaDailyNews, Erik Sass - Monday, May 11, 2009
After years of buoyant growth despite the declines in other traditional medi ...
- Mars Consolidates Pet, Snack, Wrigley Brands At MediaVest
MediaDailyNews, - Wednesday, May 6, 2009
Mars Inc. Tuesday consolidated media planning and buying for the general a ...
- Can't See the Forest For TV: DOH Metrics Must Fulfill Separate Goals
MediaDailyNews, Erik Sass - Wednesday, April 22, 2009
Digital out-of-home video is on the horns of a dilemma, or may ...
- Inwindow Takes 'Best In Show' For 'Coraline' At Digital Awards Showd
MediaDailyNews, The Editor - Thursday, April 23, 2009
Inwindow Outdoor took "Best in Show" during MediaPost's first Digital Out-of-Home Med ...
- With Fries: McDonald's Rolls Out In-Store Network
MediaDailyNews, David Goetzl - Tuesday, April 21, 2009
Following other retailers, McDonald's is rolling out an in-restaurant network for ...
- Gas Pump Ads Are Going Interactive
Around the Net In Media, Joan Voight - Wednesday, April 15, 2009
Pump Media, a digital out-of-home media network at the gas pump, ...
- Adcentricity Adds Mobile 'Clickthroughs,' CPA Applications To Out-of-Home Campaigns
MediaDailyNews, Joe Mandese - Monday, April 13, 2009
In a move that will accelerate the integration of one form ...