Outdoor Effort Urges Drivers To Ring Off

  • June 16, 2009
The National Safety Council has launched an outdoor advertising effort in 67 U.S. markets encouraging drivers to hang up their cell phones. The "Death by Cell Phone" campaign shows Linda, a 61-year-old from Oklahoma and Joe, a 12-year-old from Michigan, who were both killed in car crashes caused by drivers using cell phones. (The campaign's title comes from a phrased coined by Linda's daughter, Jennifer.)

The board features photos of Linda and Joe, directing people to visit a Web site where people can watch a video telling their stories. The campaign is sponsored by Nationwide Insurance and Lamar Advertising.--Aaron Baar

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