- Screenvision Unveils New Branded Content
MediaDailyNews, Erik Sass - Thursday, June 25, 2015
Native advertising has made its debut on the silver screen via n ...
- The NFL's U.K. Operation Brings In Van Wagner To Handle LED Ads
Marketing Daily, Karl Greenberg - Tuesday, June 23, 2015
"There are a limited number of positions available across the three game ...
- Philadelphia Reins In OOH Ads, Reduces Billboards
MediaDailyNews, Erik Sass - Friday, June 19, 2015
One of the country's biggest cities is about to have a l ...
- JetBlue Entertains Customers On The Ground
Marketing Daily, Aaron Baar - Wednesday, June 10, 2015
Air travel has certainly lost some of its romance, but that doesn ...
- Amazon Ventures Into OOH Print Advertising
MediaDailyNews, Erik Sass - Monday, June 8, 2015
Amazon is extending its business beyond e-commerce and cloud computing to inclu ...
- Screenvision, Spotlight Announce New Hires, Promotions
MediaDailyNews, Gavin O'Malley - Thursday, June 4, 2015
Fresh off its upfront presentation, Screenvision, the country's second-largest cinema ad networ ...
- NEW! Pimkie Adds 'Mini Fashion Bars' Inside European Boutique Hotels
Out to Launch, Amy Corr - Thursday, June 4, 2015
This mini bar is much pricier than your typical hotel room impul ...
- Celebs Deliver Outdoor #Message2London
Around the Net In MAD London, Sean Hargrave - Thursday, June 4, 2015
Bono, Tracey Emin and Jamie Oliver are among the celebrities who wi ...
- Microsoft Promotes Cortana Through Location-Based Digital Outdoor Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, June 2, 2015
Microsoft's voice-activated personal assistant Cortana has been showcased across the UK ...
- People Spend 492 Minutes A Day On Media
MAD, Larissa Faw - Monday, June 1, 2015
Around the world people will spend 492 minutes -- or more th ...
- Outfront Launches Outfront Studio, Caters To OOH Displays
MediaDailyNews, Erik Sass - Monday, June 1, 2015
A number of publishers and broadcasters have formed in-house creative shops a ...
- Out-Of-Home Advertising Sets Up Mobile Search And Shopping
Research Brief, Jack Loechner - Monday, June 1, 2015
Out-of-home (OOH) advertising produces the best combination of reach and consumer activi ...
- Mazda Says 'Driving Matters' In New Brand Campaign
Marketing Daily, Karl Greenberg - Thursday, May 21, 2015
The new message is embodied in a television, in-cinema, print, out-of ho ...
- Rarely Seen Warhol Film Clips Get Times Square Exposure
MAD, Larissa Faw - Wednesday, May 20, 2015
The effort was designed by Pittsburgh-based Marc USA for The Andy Warh ...
- Lifetime's 'Marilyn Monroe' Campaign Targets NYC Subway Riders With New OOH Technology
MAD, Larissa Faw - Tuesday, May 19, 2015
The initiative features fully-custom audio-activated installations in eight New York subway station ...
- NEW! Octopus Takes Underwater Pictures For Conservation Fund
Out to Launch, Amy Corr - Tuesday, May 19, 2015
Dirty your ride with the dusty car wash. A life-saving bindi. Let ...
- NEW! Give Your Car The Mad Max Treatment With The Dusty Car Wash
Out to Launch, Amy Corr - Monday, May 18, 2015
Canada can keep this campaign. In a campaign for the movie "M ...
- NCM Rebrands, Unveils Audience Targeting Tool
MediaDailyNews, Erik Sass - Thursday, May 14, 2015
The nation's largest cinema advertising network unveiled a raft of changes a ...
- Outdoor Company Punks Marketing Directors Into Taking A Meeting
Mediapsssst, Richard Whitman - Wednesday, May 13, 2015
If you've ever attempted to get time in front of a b ...
- McDonald's Latin America Makes Reading A Priority For Kids
Out to Launch, Amy Corr - Wednesday, May 13, 2015
McDonald's Latin America encourages kids to be active, but at the sa ...
- Screenvision Predicts Growth Of In-Theater Ads, Launches Ad-Targeting Tool
MediaDailyNews, Adam Buckman - Friday, May 8, 2015
Screenvision, the company that sells advertising opportunities in movie theaters, predicted ...
- NEW! Car Horns In Peru Honk Classical Music
Out to Launch, Amy Corr - Friday, May 8, 2015
I bet there would be less road rage if every car ho ...
- Hello Summer! NYC & Company Welcomes The Heat
Marketing Daily, Karl Greenberg - Wednesday, May 6, 2015
In order to supercharge the season, NYC & Company has launched "Hel ...
- Outfront Revs Jump 19.5%, Hit $343 Million
MediaDailyNews, Erik Sass - Wednesday, May 6, 2015
Outfront Media, formerly known as CBS Outdoor, saw total revenues increase ...
- Agency Creates 'Promposal' For High School Student
Mediapsssst, Richard Whitman - Tuesday, May 5, 2015
Back in the day, asking a date to the prom was pret ...
- NEW! Shadow WiFi Offers Free Connection To Beachgoers Who Get Out Of The Sun
Out to Launch, Amy Corr - Tuesday, May 5, 2015
A car fueled by cow poop. An app that tracks your inactivit ...
- TubeMogul Plugs Into Programmatic DOOH Inventory In Australia
Real-Time Daily, Tyler Loechner - Tuesday, May 5, 2015
TubeMogul, a programmatic video ad platform, recently announced it has partnered wi ...
- TfL Opens Outdoor Review
Around the Net In MAD London, Sean Hargrave - Tuesday, May 5, 2015
Transport for London has begun the review process for its outdoor advertisi ...
- NEW! 'Unforgotten' Exhibit Creates Statues Of Victims Of Gun Violence
Out to Launch, Amy Corr - Friday, May 1, 2015
An out-of-home exhibit that will break your heart. The Illinois Council Again ...
- Johnnie Walker Hooks Up With 'Johnny Drama' From 'Entourage'
Marketing Daily, Karlene Lukovitz - Wednesday, April 29, 2015
The premise: Johnny Drama dreams that he's been made the new fa ...