NEW! Give Your Car The Mad Max Treatment With The Dusty Car Wash

by Amy Corr @MediaPostOTL, May 18, 2015

Canada can keep this campaign. In a campaign for the movie "Mad Max: Fury Road," a section of downtown Toronto turned post-apocalyptic, with scrap metal, pyrotechnics and colored smoke grenades. The best part of the campaign was the dusty car wash, as in: people were encouraged to bring clean cars in and make them dirty. On purpose. Cars were sprayed with dust and artists would create images from the movie on each vehicle. Think skulls, gears, flames and the movie release date. The jury's still out on whether the words "wash me" were written on any part of the vehicles. See a video of clean cars getting dirty here, created by Lowe Roche.

ad campaign, automotive, out-of-home

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