- P&G To Launch New Gisele Bundchen Campaign
Marketing Daily, Sarah Mahoney - Thursday, September 4, 2008
The ads are timed to be part of the brand's 100th anniversa ...
- Health Care Marketers Expand Offerings For Tooth Care
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 2, 2008
Marketers such as Procter & Gamble are trying to expand growth ...
- Gillette Promotes Fusion Via Digi-Game
Marketing Daily, - Friday, August 29, 2008
P&G's Gillette division will promote its Gillette Fusion shaver by posting i ...
- Lessons Of P&G: Becoming A Great Innovation Team Leader
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 28, 2008
The key factors covered in The Game-Changer: How You Can Drive Reven ...
- Sara Lee Launches New Line Of Endust
Marketing Daily, - Wednesday, August 27, 2008
Endust Free Dusting and Cleaning Spray is the first fragrance-free, hypo-allergenic dusti ...
- P&G Lathering Up Its Laundry Business; Enlists Tim Gunn
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 26, 2008
Procter & Gamble has launched a three-store test of a dry clean ...
- P&G Pushes Value Behind New Cascade Launch
Around the Net In Brand Marketing, Thom Forbes - Monday, August 25, 2008
...
- Smucker's Shifts Top Positions in Prep for Folgers Integration
Marketing Daily, Karlene Lukovitz - Friday, August 22, 2008
The J.M. Smucker Company, which had previously indicated that it would ...
- Maintaining Pet Health Still Big Priority
Marketing Daily, Karlene Lukovitz - Tuesday, August 19, 2008
Even as the financial squeeze is making it increasingly tough to cov ...
- 'Precycling' Catches On With Consumers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 13, 2008
...
- P&G Hopes New Pepto-Bismol Campaign Will Cure Its Ills
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 12, 2008
Procter & Gamble's new print and TV campaign for the venerable Pepto-Bism ...
- Pop! Goes Mr. Bubble
Marketing Daily, - Thursday, August 7, 2008
Ascendia Brands, which makes the product so well-known to generations of childre ...
- P&G's Febreze Extends Pet Odors Line
Marketing Daily, - Thursday, August 7, 2008
Febreze Fabric Refresher and Air Effects Pet Odor Eliminator offerings will ...
- Report: P&G Sees Consumers Shifting Down
Marketing Daily, - Wednesday, August 6, 2008
Procter & Gamble is seeing some signs that consumers are shifting ...
- Kettle Foods, Clorox Win Product Innovation Awards
Marketing Daily, - Wednesday, August 6, 2008
The Grocery Manufacturers Association has named Kettle Foods for its innovative onli ...
- Penelope Cruz Stars In New L'Oreal Ads
Marketing Daily, - Tuesday, August 5, 2008
She's there to announce the launch of Bare Naturale Mineral-Enriched Mascara, ...
- Procter & Gamble's Ad Spending Down By Double Digits
Around the Net In Brand Marketing, Thom Forbes - Monday, August 4, 2008
Procter & Gamble cut its U.S. media sending at a double-digit pa ...
- P&G Using 'Design Thinking' To Imagine Possibilities
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 29, 2008
Seven years ago, P&G CEO A.G. Lafley told Claudia Kotchka, the company ...
- Unilever Sells All, Snuggle, Wisk, Surf Brands
Marketing Daily, - Tuesday, July 29, 2008
The sale of its North American laundry detergents business to a priva ...
- Duracell Spot Leads To Sales Spurt For Featured Product
Marketing Daily, - Thursday, July 24, 2008
[Packaged Goods] "I'd much rather be shipping product than taking backorders," sa ...
- Swiffer Will Come With Money-Back Guarantee
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 22, 2008
A new marketing effort for Swiffer kicks off today and includes thr ...
- P&G's Pritchard Brings Versatile Background To Marketing Post
Around the Net In Brand Marketing, Thom Forbes - Friday, July 18, 2008
Marc Pritchard, 48, who will take the reins as global marketing offic ...
- Deal With Clorox Spurs Sierra Club Feud
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 17, 2008
...
- P&G Names Pritchard Global Marketing Officer
Marketing Daily, - Wednesday, July 16, 2008
Procter & Gamble has promoted Marc S. Pritchard, now president of strateg ...
- Who's Buying Blank CD/DVDs?
Marketing Daily, - Wednesday, July 16, 2008
1. Laredo, Texas 2. Washington, D.C. (Hagerstown, Md.) 3. Minneapolis/St. Paul ...
- Off-Label Uses Of Products Raise Marketing Dilemma
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 15, 2008
Thanks to social networking on the Internet, people are increasingly going publ ...
- P&G Backs Total Care Sub-brand Launch With $60 Million
Around the Net In Brand Marketing, Thom Forbes - Monday, July 14, 2008
Procter & Gamble is planning to spend $60 million to get t ...
- Freshpet Contest Searches For Naughty Dogs
Around the Net In Brand Marketing, Thom Forbes - Monday, July 14, 2008
...
- Anti-Tobacco Truth Campaign Eyes Viral Effort
Marketing Daily, Karl Greenberg - Monday, July 14, 2008
[Packaged Goods] The American Legacy Foundation's "truth" campaign, aimed at preventing ki ...
- Kimberly-Clark Launches Back-to-School Sweepstakes
Around the Net In Brand Marketing, Thom Forbes - Monday, July 7, 2008
Kimberly-Clark has launched an online sweepstakes tied to the Box Tops f ...