Ascendia Brands, which makes the product so well-known to generations of children, has filed for bankruptcy protection Tuesday,
The New York Times has reported, with hopes of finding a buyer
for the company.
The company also makes the breath freshener Binaca.
Ascendia bought Mr. Bubble from Playtex in 2005 after it was merged with another consumer products
company. It started out as Lander in 1920.--Nina M. Lentini