- Axe Proximity Sponsors Branded Content
Marketing Daily, - Monday, July 7, 2008
Unilever's Axe Proximity brand of anti-perspirant is sponsoring branded content on interactive-T ...
- Consumers Reverse Declining Coupon Trend
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 3, 2008
Couponing is making a comeback. The expanding availability of printable coupons onlin ...
- P&G's Gillette Adds Yankee Derek Jeter To Its Stable
Marketing Daily, Karl Greenberg - Wednesday, July 2, 2008
[Packaged Goods] Jeter, who has never pitched Gillette before, will appear ...
- Kimberly-Clark Sweepstakes Gets Start On Back To School
Marketing Daily, Aaron Baar - Tuesday, July 1, 2008
[Packaged Goods] Through on-package labeling and point-of-purchase signage, the Neenah, Wisc.-based compa ...
- Unilever CMO Simon Clift Speaks His Mind
Around the Net In Brand Marketing, Thom Forbes - Monday, June 30, 2008
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- P&G's Lafley To Candidates: Don't Be So Gloomy
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 26, 2008
A.G. Lafley, chairman and CEO of Procter & Gamble, is concerned ...
- P&G's Luvs Posits Savings In New Campaign
Marketing Daily, - Thursday, June 26, 2008
Comedienne Anita Renfroe is backing P&G's Luvs brand with a comedic so ...
- Site Unseen: 'Low-Interest Advertisers' Must Master Web Sales
MediaDailyNews, David Goetzl - Wednesday, June 25, 2008
The head of Mediaedge:cia's North American operations said Tuesday that packaged-goods a ...
- Doh! Duracell Bows Museum Of The Obvious
Marketing Daily, - Tuesday, June 24, 2008
Duracell is promoting its rechargeable batteries via a Web site called "Muse ...
- ConAgra Licensing P&G's Packaging And Design Technology
Around the Net In Brand Marketing, Thom Forbes - Friday, June 20, 2008
Under a licensing agreement announced Thursday, ConAgra -- which makes such produc ...
- P&G Confident Its Product Line Recession-Proof
MediaDailyNews, David Goetzl - Friday, June 20, 2008
A top executive at the country's largest advertiser offered a somewhat mix ...
- How P&G Updated Herbal Essences For Gen Y And Millennials
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 19, 2008
Mass-market shampoo Herbal Essences was a stale brand in its mid-30s wh ...
- Hula Hoop Turns 'Round And 'Round, And 50
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 19, 2008
...
- Philips Brand Exec Eric Plaskonos Leaves For Harman
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 19, 2008
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- Mattel's Court Battle Over Bratz Rights Gets Nasty
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 18, 2008
A bitter copyright infringement trial in U.S. District Court in Riverside, Calif ...
- Soccer's Beckham To Reappear In Armani Underwear Ads
Marketing Daily, Karl Greenberg - Wednesday, June 18, 2008
[Packaged Goods] The effort will have an early teaser this week wi ...
- A Paler Shade Of Summer: Bronzer Sales Slip
Marketing Daily, - Tuesday, June 17, 2008
Sunless tanning products, the favorite product of dermatologists and cubicle rats alik ...
- P&G's Pampers Launches UnderJams For Night
Marketing Daily, - Tuesday, June 17, 2008
Pampers UnderJams offers all-night protection, but are designed to fit more li ...
- Gen Y Fears Wrinkles: Cosmeceutical Sales To Hit $21 Billion
Marketing Daily, Sarah Mahoney - Friday, June 13, 2008
[Packaged Goods] "The assortment of cosmeceutical products is constantly broadening," says Timot ...
- Packaged Goods Companies Downsize To Hold Prices
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 12, 2008
As packaged-goods makers' costs rise, they eventually have two choices: raise pric ...
- Dial Rings Up Hornets' Chris Paul For Right Guard Ads
Marketing Daily, Karl Greenberg - Thursday, June 12, 2008
[Packaged Goods] Starting this month, the Dial Corporation brand will wrap i ...
- American Greetings Gets Access To Film Library
Marketing Daily, - Wednesday, June 11, 2008
American Greetings Corporation and Paramount Licensing Inc. have signed a multi-year de ...
- To Create Its Hits, A Company Takes Its Toys On Tour
Around the Net In Brand Marketing, Thom Forbes - Monday, June 9, 2008
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- P&G Pitches Folgers To Office Workers
Marketing Daily, - Wednesday, May 28, 2008
P&G Professional, the away-from-home division of Procter & Gamble, is pitching Folge ...
- New Ads For Hanes Star Sheen, Jordan In Oddball Comedy
Marketing Daily, Karl Greenberg - Wednesday, May 28, 2008
[Packaged Goods] The ads bow Monday during the NHL Finals on N ...
- Looking Ahead, P&G Realigns Design Unit
Marketing Daily, - Thursday, May 22, 2008
Claudia B. Kotchka, 57, VP/design innovation and strategy at Procter & Gambl ...
- Procter & Gamble Goes Green-Quietly
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 21, 2008
...
- For P&G, Extensions Were Key To Newfound Febreeze Success
Around the Net In Brand Marketing, Thom Forbes - Monday, May 19, 2008
Not too long ago, Febreze the brand was as stagnant as t ...
- Marketers Vie For Product Of The Year Distinction
Marketing Daily, Nina Lentini - Friday, May 16, 2008
[Packaged Goods] "Consumers are bombarded with dozens of similar products with ve ...
- Menthol Gets A Free Ride In Fed Cigarette Bill
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 13, 2008
Legislation that would give the Food and Drug Administration the power ...