Comedienne Anita Renfroe is backing P&G's Luvs brand with a comedic song and online video -- a sequel to the original "Mom-sense" set to the "William Tell Overture" for view or download for free
exclusively at Luvs.com.
The song pitches a $5 coupon offer. The effort is part of a brand campaign designed to encourage moms to take a stand to demand more for less cost. The campaign
comprises new animated print and television, as well as in-store displays and a supporting online banner campaign.--Karl Greenberg