P&G Professional, the away-from-home division of Procter & Gamble, is pitching Folgers Gourmet Selections Lively Colombian coffee to businesses. The effort centers on a promotion featured on a new
Web site about the benefits of Folgers Gourmet Selections for the office.
The company has launched a Web site, Office.FolgersGourmetSelections.com, where managers and employees
can request a sample. The company is offering office managers up to $60 in rebates with the purchase of two cases of Folgers Gourmet Selections coffee.
P&G launched Folgers Gourmet Selections
for offices, which comes in four flavors, last December.
--Karl Greenberg