- Philip Morris Readies Global Blitz of New Products
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 29, 2008
Marlboro Intense, a half-inch shorter than regular Marlboros, offers smokers seven pote ...
- Teleflora, Hearst And NBC Launch Mother's Day Campaign
Marketing Daily, Karl Greenberg - Tuesday, January 29, 2008
[Packaged Goods] The NBC one-hour special, airing during prime time on Mother ...
- Hasbro Marketing 'Cloverfield' Monster
Marketing Daily, - Wednesday, January 23, 2008
Hasbro, Inc., the Pawtucket, R.I.-based toymaker, will market a figurine of t ...
- P&G Invites Consumers Into Bounce Ads
Marketing Daily, - Tuesday, January 22, 2008
Procter & Gamble is promoting its Bounce fabric-softener brand with a promoti ...
- Unilever Targets Young Women Who Watch Super Bowl
Marketing Daily, Karl Greenberg - Friday, January 18, 2008
[Packaged Goods] The company will pitch the brand with a new "Li ...
- P&G Invites Consumer Videos In Swiffer Cross-Promo
Marketing Daily, Karl Greenberg - Thursday, January 10, 2008
[Packaged Goods] Glenn Williams, external relations manager at P&G, says the effo ...
- P&G Ties New Dawn Campaign To Football Bowl Season
Marketing Daily, Karl Greenberg - Wednesday, January 9, 2008
[Packaged Goods] The football-themed leg of the campaign features Pat Smith, wi ...
- K-C Launches Largest Non-Trad Effort For Cottonelle
Marketing Daily, Karl Greenberg - Wednesday, January 9, 2008
[Packaged Goods] The Cottonelle brand manager says that the effort centers ...
- P&G Sues To Protect Its Herbal Essences Brand
Marketing Daily, - Tuesday, January 8, 2008
Procter & Gamble has filed a lawsuit against Santa Clarita, Calif.-based Bl ...
- Put Down That Cookie: Medifast Launches New Campaign
Marketing Daily, Tanya Gazdik - Thursday, January 3, 2008
[Packaged Goods] As part of the open-ended campaign, the actresses will contin ...
- Clear, Blue, Skeezy
Media Magazine, Adrienne Mand Lewin - Thursday, October 2, 2008
It's okay to show men getting hit in the groin, just don ...
- Ethics Take a Dive
Media Magazine, Vivianne Lapointe - Tuesday, April 15, 2008
Ever since Jaws made everyone afraid to go in the water, it ...