- Convenience Consumer Goods Packaging Seen As Dispensable
Research Brief, Jack Loechner - Monday, March 17, 2008
New research from The Nielsen Company shows that more than half ...
- Cancer-Causing Chemical Found In Some Organic Products
Around the Net In Brand Marketing, Thom Forbes - Friday, March 14, 2008
Many well-known "natural" and "organic" products--including items in the Kiss My Fac ...
- Wrigley Overhauling Packaging, Flavor Of Stick Gums
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 13, 2008
...
- Post-Oscars, Dove Wins Best Blog Buzz
Marketing Daily, - Wednesday, March 12, 2008
While most viewers agreed the Academy Awards this year were a b ...
- Kimberly-Clark Leverages Olympics Emotion For Kleenex Film
Marketing Daily, Karl Greenberg - Wednesday, March 12, 2008
[Packaged Goods] The film will comprise footage taken at spontaneous events ...
- Lafley, Charan In Book Excerpt: 'The Consumer Is Boss'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 11, 2008
In an adaptation from their forthcoming book "The Game-Changer," Procter & Gamp ...
- Big Brands Team With Kroger To Intro Mobile Coupons
Marketing Daily, Erik Sass - Tuesday, March 11, 2008
[Packaged Goods] Some of the country's leading packaged-goods companies are teaming ...
- Shaving Gel Package Features Light-Emitting Diodes
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 4, 2008
Jamie Leventhal told a buyer for Target last year that he w ...
- FTC Chairman Majoras Joining P&G
Around the Net In Brand Marketing, Thom Forbes - Friday, February 29, 2008
Deborah Platt Majoras--who as chairman of the Federal Trade Commission has receiv ...
- Management Shake-Up At Unilever Combines Divisions
Around the Net In Brand Marketing, Thom Forbes - Friday, February 29, 2008
An overhaul of senior management at Unilever expands the roles of t ...
- P&G Offers Water For Coupon Redemption
Marketing Daily, - Friday, February 29, 2008
In newspapers throughout the country this weekend over 50 million consumers wi ...
- Church & Dwight Wins Patent Suit
Marketing Daily, - Friday, February 29, 2008
Church & Dwight has won a judgment in a patent infringement acti ...
- American Greetings Invites Captions In Contest
Marketing Daily, - Friday, February 29, 2008
American Greetings Corp., through May 11, is hosting a contest at americangreetings.com/retailers/index.p ...
- Coming Soon To A Digital Jukebox Near You: Condoms (Ads, That Is)
Marketing Daily, Tameka Kee - Thursday, February 28, 2008
[Packaged Good] What goes better with digital music than....condoms? Well, maybe ...
- Polaroid Signs Sponsorship Deal With Race Team
Marketing Daily, - Tuesday, February 26, 2008
Polaroid Corporation has signed a multi-year sponsorship deal with race team Targ ...
- America's Vote Determined Dove Ad Contest Winner
Marketing Daily, - Tuesday, February 26, 2008
America selected its favorite Dove Body Wash ad on Sunday night ...
- P&G CEO Endorses In-Store Marketing Measurement
Marketing Daily, David Goetzl - Monday, February 25, 2008
[Packaged Goods] A.G. Lafley said he hopes better information on in-store marketing ...
- P&G Unveils Plans To Control Spending
Around the Net In Brand Marketing, Thom Forbes - Friday, February 22, 2008
Most of Procter & Gamble brands will be limited to "zero overhe ...
- Toy Show Attendance Way Up As Market, Web Segment Excites
Marketing Daily, Karl Greenberg - Wednesday, February 20, 2008
[Packaged Goods] According to NPD, connected Web toys are a growth segme ...
- Hasbro Celebrates My Little Pony Birthday
Marketing Daily, - Friday, February 15, 2008
To commemorate its 25th birthday Hasbro, Inc.'s iconic My Little Pony bra ...
- At 40, Hot Wheels To Unveil Bejeweled Car
Marketing Daily, - Wednesday, February 13, 2008
Multi-platinum recording artist Nick Lachey will unveil a custom jeweled, 1:64-scale H ...
- J&J's Baby-Lotion Cartoons Take Marketing Turn On Web
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 12, 2008
J&J is deviating from the medium--TV--and the message that long ago p ...
- Wrestler To Star In Gillette Fusion Ads
Marketing Daily, - Tuesday, February 12, 2008
In P&G's new push for its Gillette Fusion Phenom razor, WWE wrestl ...
- Gillette Adds Two Drivers To Nascar Team
Marketing Daily, - Tuesday, February 12, 2008
Gillette is adding two Nascar drivers, Clint Bowyer and Denny Hamlin, ...
- Ferrell's 'Jackie Moon' Improvs For P&G's Old Spice
Marketing Daily, Karl Greenberg - Tuesday, February 12, 2008
[Packaged Goods] "This is part of an ongoing 'Experience is Everything'... th ...
- Kay Jewelers Promo Busts Commercial Pod
Marketing Daily, Wayne Friedman - Tuesday, February 12, 2008
[Luxury Goods] A short-form romantic story will run for about 40 secon ...
- Rolex, Vienna Philharmonic Ink Deal
Marketing Daily, - Thursday, February 7, 2008
The Vienna Philharmonic Orchestra and Rolex SA have announced a long-term partnersh ...
- P&G's Metamucil Develops Promo, Sweepstakes
Marketing Daily, - Wednesday, February 6, 2008
Procter & Gamble's Metamucil brand is getting a push from "Desperate Housewive ...
- Clorox Reports Q2 Sales Up 8%
Marketing Daily, - Tuesday, February 5, 2008
The Clorox Company reported second-quarter sales grew 8%, to $1.19 billion, compar ...
- Calvin Klein Inks Eva Mendes In Ad Deal
Marketing Daily, - Monday, February 4, 2008
Calvin Klein, Inc., a unit of Phillips-Van Heusen Corporation and Calvin Kle ...