- Clorox Intros FreshCare Towels In Wal-Mart
Marketing Daily, - Wednesday, April 16, 2008
The product contains HaloShield, a patented coating that binds chlorine-based bleach ...
- Boomer Men Slather On Anti-Aging Potions
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 15, 2008
Aging boomer males under pressure in a tightening job market are turni ...
- Unilever Launches Caress Brazilian Exotic Oil Infusions
Marketing Daily, - Tuesday, April 15, 2008
To celebrate, Nicole Scherzinger from The Pussycat Dolls releases a new Brazili ...
- P&G Partners With IDJ's Dupri On TAG-Branded Record Label
Around the Net In Brand Marketing, Thom Forbes - Friday, April 11, 2008
In a bid to reach the pop culture-influenced teen demographic, Procter &am ...
- Unilever To Launch Dove Digital Channel
Marketing Daily, - Friday, April 11, 2008
Calling it a major initiative in the digital space for a consum ...
- Estee Lauder Taps Alexandra Trower For EVP/Global Comm
Marketing Daily, - Friday, April 11, 2008
Beginning Monday, she will report to CEO William P. Lauder. A communicatio ...
- Scotts' $30 Million Campaign Touts Fertilizer, Water Savings
Marketing Daily, Karl Greenberg - Friday, April 11, 2008
[Packaged Goods] The campaign comprises national television, local radio, weekly news a ...
- Trojan Condoms Take Show On The Road
Marketing Daily, - Thursday, April 10, 2008
Trojan is launching a U.S. road show called the Trojan Evolve to ...
- Finesse Adds Revitalizing Shampoo, Conditioner
Marketing Daily, - Tuesday, April 8, 2008
The Lornamead company added the new product to its Finesse Hair Ca ...
- Coty Partners With HSN On Prestige
Marketing Daily, - Monday, April 7, 2008
The companies will market and sell select Coty Prestige products this sprin ...
- P&G Hosts Photo Competition To Showcase Crest Whitestrips
Marketing Daily, Nina Lentini - Monday, April 7, 2008
[Packaged Goods] The winning images will be featured at a Smile exhibiti ...
- OMG! Unilever Launches Degree Girl Aimed At Teens
Marketing Daily, Nina Lentini - Friday, April 4, 2008
[Packaged Goods] In the print ad, Ashley Tisdale, star of the Disn ...
- Hoping To Get Its Hanes On Them, Brand Does Online Duty
Marketing Daily, Nina Lentini - Thursday, April 3, 2008
[Packaged Goods] This week, it launches a campaign directed at men ...
- As Grocery Prices Rise, Supermarkets Tout 'Sales'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 1, 2008
The powerful marketing pitch of buy-one-get-one-free offers for nonessential items is whipsawi ...
- Universal Music Supplies Hallmark With Songs
Marketing Daily, - Tuesday, April 1, 2008
Hallmark Cards, Inc. is featuring music exclusively from Universal Music Group, t ...
- Salon Selectives Relaunches With National TV Campaign
Marketing Daily, Karl Greenberg - Tuesday, April 1, 2008
[Packaged Goods] "Our job, coming into it, was to tease out wh ...
- Google Study Finds Packaged Goods Spots Perform At 'Parity' Online Vs. TV
Online Media Daily, Joe Mandese - Tuesday, April 1, 2008
In an effort to convince big consumer packaged goods marketers once a ...
- P&G Extends Febreze To Pets
Marketing Daily, - Monday, March 31, 2008
Procter & Gamble is launching a SKU of its Febreze brand f ...
- Gillette Taps Tiger For 'Next Phenom' Contest
Marketing Daily, - Friday, March 28, 2008
Gillette will use golfer Tiger Woods to tout its Gillette Fusion v ...
- P&G Seeks Best Marriage Proposal Story
Marketing Daily, - Friday, March 28, 2008
In a new contest featured on its GroomGroove.com site, the online weddi ...
- Revlon Signs Elle Macpherson
Marketing Daily, - Thursday, March 27, 2008
Macpherson is the brand's "global brand ambassador," and will appear in ...
- New National Maidenform Campaign 'Feels Right'
Marketing Daily, Karl Greenberg - Thursday, March 27, 2008
[Packaged Goods] "We chose to launch the campaign with the Breakthrough Backle ...
- P&G Buys Frederic Fekkai & Co.
Marketing Daily, - Wednesday, March 26, 2008
Procter & Gamble, marketer of such humble hair care brands as Clair ...
- Orkin Launches Richards Group Effort
Marketing Daily, - Wednesday, March 26, 2008
The campaign is the first by the company's new AOR, and featur ...
- Unilever Launches Micro-Series For 'Fresh Takes' Products
Marketing Daily, Karl Greenberg - Wednesday, March 26, 2008
[Packaged Goods] The new effort is an extension of the "Real Beaut ...
- Hanes Sets 'Average Joe' Loose Among Celebs, Athletes
Marketing Daily, Karl Greenberg - Tuesday, March 25, 2008
[Packaged Goods] Davesdetours.com features videos, celebrity interviews, daily blogs and a scoreboa ...
- Why Heinz Tops All Marketers In Annual Satisfaction Survey
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 18, 2008
Heinz--the Pittsburgh-based pickle purveyor and condiment company--beat out ever other marketer ...
- Joseph DiMuro Named New CMO At NexCen
Marketing Daily, - Tuesday, March 18, 2008
At 43, he is responsible for developing and executing a comprehensive marketi ...
- Coty Inks Deal With Halle Berry
Marketing Daily, - Monday, March 17, 2008
The licensing agreement with the actress puts her name on a fragran ...
- Madonna's New Single To Debut In New Sunsilk Ad
Marketing Daily, Nina Lentini - Monday, March 17, 2008
[Packaged Goods] The pop artist and superstar originally appeared in the fir ...