Tag results for "paid media"
- Search, YouTube Buys Drive Alphabet Q1 Up 12% To $90BDespite antitrust monopoly challenges, Alphabet reported revenue for Q1 2025 rose 1 ...
- Tariffs Soured Ad Market, But Q1 Buys Remained StrongAnalysts have begun lowering ecommerce and paid-media industry forecasts as tariff polici ...
- Influencer Spend To Surpass $10B This YearAnother $1.37 billion will be added to the market this year, pushi ...
- Cost-Per-Acquisition Watershed Moments Key For Performance MarketingThe cost to acquire new customers may require an adjustment in ...
- Hearst Newspapers Unveils Branding Campaign With PMGThe multimedia initiative starts in Hearst's "San Francisco Chronicle" and "Houston Chronic ...
- Critical Shifts In Consumer Behavior Changing Paid Media BuysData released Tuesday suggests editorial sites are often overlooked and undervalued ...
- Search, AI Engines Take On Specific RolesSearch behavior varies significantly based on the type of information required, a ...
- Google Search Wacky Rankings Closely WatchedIt's not some nefarious, underhanded trick to float older content to t ...
- AI Search Riddled With Challenges - Measurement, Data PrivacyA recent study finds 55% of marketers are concerned about data privac ...
- Meta: 'Community Notes' Will Not Affect Paid Ads"Meta has told advertisers that Community Notes will apply to organic post ...
- Google Ties AI With Trust Scores To Identify, Validate False InformationFake locations and illegal listings have become a problem for Google Busine ...
- Search Heads Into Multiverse UniverseBrightEdge data explains fragmentation, its impact on advertising and why Statcounter's Decemb ...
- Amazon To Enforce Title Requirements For Product ListingsAmazon has made significant changes to its product title listing policy a ...
- Predicting Anti-Algo In Advertising Will Rise In 2025What advertisers need to know about anti-algo strategies, and why Jonathan Kaga ...
- Google Tests Project Mariner, An AI Agent That Can Make Purchases In Active Browser TabsIf a computer has tabs open in a browser, Project Mariner c ...
- At $221M, 'Moana 2' Draws Strongest Thanksgiving Opening EverIn its national TV marketing, Disney placed significant advertising with an overa ...
- Presidential TV Political Ads Just Took A Major Hit - What Now?The Harris campaign and associated Democratic groups spent a record $1.2 billi ...
- Trump Expected To Derail A Google BreakupGoogle and the Department of Justice this week each submitted their respecti ...
- SMBs Face Inflation Troubles, As Consumers Reduce SpendingPressures around inflation and the state of the economy are causing conce ...
- Influencers, Creators Gain Conversion, Engagement, Bid Rate Data On CampaignsHumanz drops a tracking pixel on every company's site it works wi ...
- SEM Ranks Just Behind AI Marketing In Long List Of Open JobsAI marketing assistant is the fastest-growing job in marketing, with a project ...
- Summer Premium Streamers' Ad, Promotion Spend Down 25%TV marketing spend/media value was down by 25% from May 1-August ...
- It's NOT About The ContentCompanies that make content are nowhere near the top of the li ...
- Channel Meshing: Moving From Paid To Owned MediaThe new capabilities, which allow marketers to integrate advertising actions with ema ...
- Identity Management Puts Email At Its CoreHow difficult will it be to change the perception of an industr ...
- Razorfish, Google Unveil AI-Powered Reputation IndexNew York Life is piloting the custom algorithm. R-Index (with "R" representi ...
- Google Tests GAI Search Ads With Extra Storage SpaceExtra Space Storage and Google are running a limited U.S. trial ...
- Former Googler Says AI Is Driven By 'Stone-Cold Panic'Did AI turn search into an ask engine looking for a w ...
- AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO StudyInvestments of media have increased year-over-year, from 25.6% to 27.9%, as CM ...
- Cost Per Lead Increased For 19 Of 23 IndustriesThe cost per lead from search ads rose 25% on average ...
