- Amazon Turns Off Google Shopping Ads
MediaDailyNews, Laurie Sullivan - Sunday, July 27, 2025
While Amazon has slowly reduced its presence in Google Shopping during t ...
- Google Hits Back At Pew Report
Performance Marketing Insider, Laurie Sullivan - Thursday, July 24, 2025
Google's Q2 earnings show AI Overviews continue to increase search activity, wi ...
- Google Seeks News Publishers For AI Initiative
MediaDailyNews, Laurie Sullivan - Tuesday, July 22, 2025
Google is looking to work with about 20 national news organizations ...
- Cost Of Invisible Media Grows Despite Concerns
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 2, 2025
Amplified's study puts a price on media investments that fail to effective ...
- Brandon Selects Haugsted To Lead Paid Media
People on the Move, Fern Siegel - Wednesday, June 18, 2025
The hire follows the agency's recent rebrand and repositioning. ...
- SEO's New AI Models And Measurements
Performance Marketing Insider, Laurie Sullivan - Thursday, June 5, 2025
Marketers must adapt to a new world where Google is less releva ...
- Costs Of Google Ads Rise As Conversions Improve
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 20, 2025
Google Ads are seeing improved conversion rates despite rising costs across near ...
- iProspect Lands Paid Media For Dollar General And Its Retail Media Network
MediaDailyNews, Joe Mandese - Friday, May 16, 2025
The assignment represents the integration of enterprise and retail media, "unifying t ...
- Google Search Up 49% One Year After AI Overviews Launch
MediaDailyNews, Laurie Sullivan - Wednesday, May 14, 2025
One year after Google released AI Overviews, BrightEdge published data showing tot ...
- Gartner: Marketing Budgets 'Flatline,' But Media's Share Rises Due To Inflation
MediaDailyNews, Laurie Sullivan - Monday, May 12, 2025
A Gartner study found 59% of CMOs reported having an insufficient budg ...
- Is 'MUM' Google's Term For Future AI Organic, Paid Monetization?
MediaDailyNews, Laurie Sullivan - Friday, May 9, 2025
MobileMoxie CEO Cindy Krum told Near Media that she thinks the multita ...
- Search, YouTube Buys Drive Alphabet Q1 Up 12% To $90B
MediaDailyNews, Laurie Sullivan - Thursday, April 24, 2025
Despite antitrust monopoly challenges, Alphabet reported revenue for Q1 2025 rose 1 ...
- Tariffs Soured Ad Market, But Q1 Buys Remained Strong
MediaDailyNews, Laurie Sullivan - Tuesday, April 22, 2025
Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff polici ...
- Influencer Spend To Surpass $10B This Year
MediaDailyNews, Colin Kirkland - Thursday, March 13, 2025
Another $1.37 billion will be added to the market this year, pushi ...
- Cost-Per-Acquisition Watershed Moments Key For Performance Marketing
MediaDailyNews, Laurie Sullivan - Friday, March 7, 2025
The cost to acquire new customers may require an adjustment in ...
- Hearst Newspapers Unveils Branding Campaign With PMG
Publishers Daily, Ray Schultz - Wednesday, March 5, 2025
The multimedia initiative starts in Hearst's "San Francisco Chronicle" and "Houston Chronic ...
- Critical Shifts In Consumer Behavior Changing Paid Media Buys
MediaDailyNews, Laurie Sullivan - Tuesday, February 11, 2025
Data released Tuesday suggests editorial sites are often overlooked and undervalued ...
- Search, AI Engines Take On Specific Roles
MediaDailyNews, Laurie Sullivan - Thursday, February 6, 2025
Search behavior varies significantly based on the type of information required, a ...
- Google Search Wacky Rankings Closely Watched
Performance Marketing Insider, Laurie Sullivan - Friday, February 7, 2025
It's not some nefarious, underhanded trick to float older content to t ...
- AI Search Riddled With Challenges - Measurement, Data Privacy
MediaDailyNews, Laurie Sullivan - Wednesday, January 29, 2025
A recent study finds 55% of marketers are concerned about data privac ...
- Meta: 'Community Notes' Will Not Affect Paid Ads
MediaDailyNews, Colin Kirkland - Tuesday, January 21, 2025
"Meta has told advertisers that Community Notes will apply to organic post ...
- Google Ties AI With Trust Scores To Identify, Validate False Information
Performance Marketing Insider, Laurie Sullivan - Friday, January 17, 2025
Fake locations and illegal listings have become a problem for Google Busine ...
- Search Heads Into Multiverse Universe
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 15, 2025
BrightEdge data explains fragmentation, its impact on advertising and why Statcounter's Decemb ...
- Amazon To Enforce Title Requirements For Product Listings
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 14, 2025
Amazon has made significant changes to its product title listing policy a ...
- Predicting Anti-Algo In Advertising Will Rise In 2025
MediaDailyNews, Laurie Sullivan - Friday, December 27, 2024
What advertisers need to know about anti-algo strategies, and why Jonathan Kaga ...
- Google Tests Project Mariner, An AI Agent That Can Make Purchases In Active Browser Tabs
MediaDailyNews, Laurie Sullivan - Friday, December 13, 2024
If a computer has tabs open in a browser, Project Mariner c ...
- At $221M, 'Moana 2' Draws Strongest Thanksgiving Opening Ever
MediaDailyNews, Wayne Friedman - Sunday, December 1, 2024
In its national TV marketing, Disney placed significant advertising with an overa ...
- Presidential TV Political Ads Just Took A Major Hit - What Now?
TV Watch, Wayne Friedman - Friday, November 8, 2024
The Harris campaign and associated Democratic groups spent a record $1.2 billi ...
- Trump Expected To Derail A Google Breakup
MediaDailyNews, Laurie Sullivan - Wednesday, November 6, 2024
Google and the Department of Justice this week each submitted their respecti ...
- SMBs Face Inflation Troubles, As Consumers Reduce Spending
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 17, 2024
Pressures around inflation and the state of the economy are causing conce ...