- How To Benchmark Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 14, 2013
Walking around blind? It may feel that way for marketers without ...
- The Impact That eBay, Amazon Have On Search Marketing
SearchBlog, Laurie Sullivan - Tuesday, March 12, 2013
Trends at South by Southwest (SXSW) identify how search will meld, n ...
- How To Improve The Experience Before Consumers Turn Into Customers
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 11, 2013
Focusing more energy on the step after consumers sign up to recei ...
- Strategic Bidding On Niche Market Keywords
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 11, 2013
Jacob Sterrett serves up some tips and strategies to compete for hyper-competiti ...
- Google Shopping Adds B2B Suppliers, Competes With Amazon Supply
SearchBlog, Laurie Sullivan - Monday, March 11, 2013
Google has rolled out a beta version of a Google Shopping si ...
- Search Retargeting CPC Less Than Paid Search
Online Media Daily, Laurie Sullivan - Friday, March 1, 2013
The cost for clicks when it comes to targeting and retargeting wor ...
- It's All Organic: Social, Paid, Optimization
SearchBlog, Laurie Sullivan - Monday, March 4, 2013
Sometimes trends don't ultimately amount to much, but keeping one eye ...
- How Not To Pay More For Google Clicks
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 1, 2013
Kevin Lee tells us that when bidding for tablet clicks combined wi ...
- Paid-Search Tips During Month One
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 1, 2013
Reset daily budgets, establish goals, update to-do lists, test, experiment, and resear ...
- The Limiting Numbers Behind Google's Future Growth Potential
SearchBlog, Laurie Sullivan - Friday, March 1, 2013
No matter how much Google improves search and the tools used ...
- Study: Consumers Think Google Ads Are Query Results
SearchBlog, Laurie Sullivan - Thursday, February 28, 2013
Google may not be as transparent as company execs think when ...
- Search Agency's h(Paid) Platform Focuses On Performance Marketing
Online Media Daily, Laurie Sullivan - Monday, February 25, 2013
Global online marketing firm The Search Agency will launch the h(Paid) platfo ...
- AdWords Enhances Campaigns: Teams Coupons, Search Ads
Online Media Daily, Laurie Sullivan - Friday, February 22, 2013
Google has released a feature combining search advertising on AdWords with coupo ...
- A Business Model For Search Ads, Coupons
SearchBlog, Laurie Sullivan - Friday, February 22, 2013
Dear Google and Microsoft: I can see the potential of coupons attach ...
- Better Returns: Marketers Must Factor In Tech Costs
Online Media Daily, Laurie Sullivan - Thursday, February 21, 2013
Many marketers have become the primary buyer of new technology for the ...
- Search Marketers Get Used To A Multichannel, Multi-Device World
SearchBlog, Laurie Sullivan - Thursday, February 21, 2013
In a world where consumers jump from one screen to another, sear ...
- How To Use Google Search Funnels In AdWords
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 20, 2013
Sean Quadlin provides a quick example of search funnels before explaining t ...
- WPP's Compete Shifts Search Focus From Intent To Behavior
Online Media Daily, Laurie Sullivan - Tuesday, February 19, 2013
Compete, a Kantar Media company, has introduced Ascend, a tool that optimiz ...
- Paid Search: What To Do After Day 14
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 19, 2013
Andrew Lolk takes us through the process of optimizing campaigns after t ...
- Paid Search, Social: Don't Bury The Message
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 18, 2013
A few tweaks in the headline of an ad can make a differen ...
- Marin: Google To Gain 20% On Paid-Search Tablet Clicks
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 13, 2013
Google will gain 20% of clicks from paid-search ads in the U.S. th ...
- Paid-Search Optimization Basic Tips During Month One
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 12, 2013
Andrew Lolk serves up tips for optimizing a paid-search campaigns account duri ...
- Google's Big Move: Targeting Contexts, Not Screens
Data and Targeting Insider, Steve Smith - Friday, February 8, 2013
By blurring the lines among desktop, tablet and mobile screens, Google ...
- New Google Tool Combines Desktop, Mobile Ads
Online Media Daily, Laurie Sullivan - Wednesday, February 6, 2013
Google has made changes to the way marketers create, bid and targ ...
- Google Wins "Landmark" Advertising Case
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, February 6, 2013
This week, Google won what Reuters is calling a “landmark” court ca ...
- 5 Tips To Keep Older Paid-Search Campaigns Performing
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 4, 2013
Paid-search ads not continually assessed can become stale and sloppy. Key performan ...
- Google PLAs: Marketers Gain Stronger Understanding Of Intent
Online Media Daily, Laurie Sullivan - Tuesday, January 29, 2013
Google product listing ad share, as a percent of total search click ...
- Marketers Need To Better Align Search, Online Goals
Online Media Daily, Laurie Sullivan - Friday, January 25, 2013
Marketers need to better communicate how revenue acquisitions goals and results contribu ...
- SEM: What It Takes To Succeed
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 25, 2013
Serving up a bit of inspiration, Adam Audette suggests ways to "w ...
- How To Protect Return On Ad Spend
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 25, 2013
How does a business grow its paid-search campaign at a "safe a ...