- Paid-Search Ads Dip, Marketers Invest Less
Online Media Daily, Laurie Sullivan - Wednesday, January 23, 2013
Paid search, as measured by the number of companies running business-to-business ...
- Google's Page: Predict The Future By Making It
Online Media Daily, Laurie Sullivan - Tuesday, January 22, 2013
Google reported that Motorola Mobility generated $1.51 billion in gross revenue duri ...
- Search Marketers Can Bid Per Mobile Device, OS
SearchBlog, Laurie Sullivan - Tuesday, January 22, 2013
Fragmentation continues to complicate search marketing campaigns as an onslaught of n ...
- Adobe: PLAs Contribute 10.7% Ad Spend To Google Growth In Q4
Online Media Daily, Laurie Sullivan - Thursday, January 17, 2013
Widespread consumer adoption of smartphones and tablets, along with adoption rates f ...
- Outrider Canada Rebrands
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 16, 2013
Outrider Canada, the search marketing arm of GroupM Canada, rebranded as Cataly ...
- Covario: Search Budgets Rising Along With Better Leads, Higher Returns
Online Media Daily, Laurie Sullivan - Tuesday, January 15, 2013
Higher paid-search budgets continue to pay off in better lead generation a ...
- How To Interpret Results From A Hypothesis
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 14, 2013
Formulate a hypothesis to build a framework to execute paid-search campaign test ...
- Google, Microsoft Race To Dominate Live TV, Internet Connections
SearchBlog, Laurie Sullivan - Friday, January 11, 2013
Live broadcast television will closely support online digital advertisements and marketing materi ...
- Ecwid Sees Rise In E-Commerce Facebook Referrals
Online Media Daily, Mark Walsh - Wednesday, January 9, 2013
An IBM benchmark report tracking holiday online retail activity found that shoppe ...
- How To Remarket With Google Analytics
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 9, 2013
Amanda WestBook serves up some tips on remarketing through Google Analytics, ...
- Insights From A 'Data Geek'
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 4, 2013
Dennis Yu, self-proclaimed data geek, believes search engine marketing will require markete ...
- Google Inks Data Deals With Hyundai, KIA
Online Media Daily, Laurie Sullivan - Wednesday, January 2, 2013
Google's Send-to-Car feature for local and voice search will allow U.S. Hyund ...
- Twitter's Viral Influence On Search Marketing Terms
SearchBlog, Laurie Sullivan - Thursday, January 3, 2013
Search engine marketing, or SEO, seems to attract the most attention ...
- Tips For Auditing Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 2, 2013
Paid-search audits identify opportunities and flag problems, so it's important to revi ...
- Microsoft's Plan To Improve Bing Ads
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 31, 2012
Marketers know what it takes to increase traffic volume, but sometimes engin ...
- 2013 Predictions From Online Ad, Marketing Experts
Online Media Daily, Laurie Sullivan - Friday, December 28, 2012
Welcome to online advertising and marketing in 2013, where opt-in push advertisi ...
- How To Determine A 'Good' CTR
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 26, 2012
Of course there's no easy answer, but Lisa Raehsler analyzes a common ...
- The Good And Bad Of Search Ad Rotations
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 13, 2012
Kayla Kurtz looks back to the AdWords update in April to ve ...
- Why One Search Geek Still Loves Excel Pivot Tables
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 11, 2012
Sean Quadlin tells us about 10 reports that made him "fall ...
- Bing Commissioned Study On Google Shopping Suggests Consumers Will Overpay
SearchBlog, Laurie Sullivan - Thursday, December 6, 2012
The Google Shopping site could lead consumers to overpay this holiday seaso ...
- Couch's Christmas Bing List
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 5, 2012
"Dear Bing Ads," Eric Couch writes in a letter to Bing ad ...
- Drawbridge Opens For Cross-Platform Advertising
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 28, 2012
Erin Bury talks with Eric Rosenblum, who left Google last summer to jo ...
- Paid-Search Ad Clicks Rose During U.S. Holiday Weekend, But Investments Paid Off
SearchBlog, Laurie Sullivan - Wednesday, November 28, 2012
Marin Software and Kenshoo released data Wednesday that reveals an increase ...
- U.K. Marketers Rocket Digital Ad Budgets
Online Media Daily, Laurie Sullivan - Monday, November 26, 2012
U.K. marketers will increase spending by 14% to $8.8 billion for onli ...
- SMBs Increase Adoption Of Marketing Automation Tools
Online Media Daily, Laurie Sullivan - Wednesday, November 21, 2012
Small and medium-sized businesses (SMBs) have been slow to adopt process automati ...
- Optimizing Tips For Mobile Paid-Search Ads
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 19, 2012
McKay Allen serves up tips on optimizing mobile paid-search ads, focusing on ...
- Cowabunga Dude: Riding Forrester's Bid Management Wave
SearchBlog, Laurie Sullivan - Monday, November 19, 2012
Conversions no longer happen from just one device. Several can contribute ...
- CPMs On Google's Display Network
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 15, 2012
After Google suggested launching a display campaigns with cost-per-thousand impression (CPM) biddin ...
- Search Firm BlueGlass Acquires Quaturo
SearchBlog, Laurie Sullivan - Thursday, November 15, 2012
Search marketing firm BlueGlass Interactive has acquired digital marketing agency Quaturo. L ...
- Google: Would Free Internet Access Increase Click-Through Rates, Conversions?
SearchBlog, Laurie Sullivan - Wednesday, November 14, 2012
Google has begun to connect homes in Kansas City, delivering Google route ...