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Tips For Auditing Paid-Search Campaigns

  • ClickZ, Wednesday, January 2, 2013 1:08 PM

Paid-search audits identify opportunities and flag problems, so it's important to review campaigns frequently. Jeremy Hull lays out a road map for auditing paid-search accounts, from checking campaign settings to account structures to ad copy and extensions. Ad extensions like Google sitelinks can help consumers who are searching for products or services to quickly find the information -- but don't discount other extensions like PLAs, location, and social.

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