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Why One Search Geek Still Loves Excel Pivot Tables

  • PPC Hero, Tuesday, December 11, 2012 11:49 AM

Sean Quadlin tells us about 10 reports that made him "fall in love with pivot tables." For those still using Excel, it provides a straightforward tool that allows marketers to transform tons of data into something usable. Marketers can have all the data in the world, but if they can't understand it the data become worthless. Quadlin takes us through quality scores, best average position, variants, ad reviews, landing pages and more.

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