- How To Determine Search Campaign Holiday Benchmarks
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 13, 2012
Benchmarking campaigns can become one of the most important search tasks f ...
- Holiday Paid-Search Tips
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 13, 2012
Chris Ward serves up six key areas that search marketers should thi ...
- Zenya Unveils Keyword Trend Tool
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 7, 2012
Zenya on Wednesday released The Zenya Agenda, a search tool to identi ...
- Analyzing Google's Search Results Page Changes
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 7, 2012
Larry Kim analyzes Google's possible motives for making changes to the sear ...
- The Campaign Goes AR: Should (Augmented) Reality Be Biddable?
MoBlog, Steve Smith - Monday, November 5, 2012
An artful use of AR to trigger Obama and Romney campaign interactio ...
- Obama, Romney: Fail To Exploit Online Media Opportunities
Online Media Daily, Laurie Sullivan - Friday, November 2, 2012
Barack Obama's and Mitt Romney's campaign teams spent more than $1 billi ...
- Tips On How SEO, Paid Search, Display Work Together
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 2, 2012
Larry Kim gives us five tips on analyzing $1 billion in AdWor ...
- Hurricane Sandy Impacts Online Marketing, Mobile Budgets
Online Media Daily, Laurie Sullivan - Thursday, November 1, 2012
Several days after Hurricane Sandy tore up the Atlantic Coast, some sear ...
- Scariest Search Marketing Mistakes
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 31, 2012
Kamal Thakarsey takes a look at some of the scariest search marketi ...
- Google Pushes Into Cross-Channel Analytics
Online Media Daily, Laurie Sullivan - Tuesday, October 30, 2012
Google launched Universal Analytics Tuesday to help marketers sync and analyze da ...
- How To Determine A 'Good' Google Conversion Rate
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 30, 2012
Google makes more than $100 million in search advertising, with 5.6 billi ...
- Paid Search Trends
Research Brief, Jack Loechner - Thursday, October 25, 2012
According to a new study by Kenshoo, "Global Search Advertising Trends," pa ...
- Halloween Trending Data Highlights Need To Optimize Content For Local, National
SearchBlog, Laurie Sullivan - Monday, October 22, 2012
It has become increasingly clear as Halloween and the holidays approach th ...
- Google Gives Virtual Look At Data Centers
Online Media Daily, Laurie Sullivan - Wednesday, October 17, 2012
The world got to take a virtual tour of Google's data cente ...
- Study Shows How Changes To Search Influence Display Advertising
SearchBlog, Laurie Sullivan - Thursday, October 18, 2012
If consumers only spend 5% of their time searching, how can sear ...
- SEMPO Asks FTC For Paid-Search Review
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 17, 2012
Miranda Miller tells us that the search marketing industry association SEMPO appeal ...
- Paid-Search Predictive Research
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 16, 2012
Predictive keyword research for paid-search campaigns caught the attention of Jeff All ...
- Russian Search Engine Yandex Enters Social Arena
Online Media Daily, Laurie Sullivan - Friday, October 12, 2012
Russia's ad online industry continues to follow U.S. search engine marketing emergi ...
- Positive Growth: Paid Search, Market Spend Up
Online Media Daily, Laurie Sullivan - Thursday, October 11, 2012
A flurry of paid-search reports surfaced Thursday as if trumpeting the unwrappi ...
- Amazon Ad Model Forces Changes In Search Engine Marketing
Online Media Daily, Laurie Sullivan - Thursday, October 11, 2012
The ad format powering Google Shopping results, Product Listing Ads, grew ...
- Covario Releases Q3 2012 Spend, CPC Analysis
SearchBlog, Laurie Sullivan - Thursday, October 11, 2012
The cost per click for paid-search ads in Q3 2012 widely fluctuat ...
- 7 Paid-Search Holiday Prep Steps
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 9, 2012
Research firm eMarketer suggests this year’s holiday season will see a 16.8% increa ...
- Google Releases New AdWords API
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 5, 2012
Google has launched a new AdWords API that includes shared budgets a ...
- B2B Marketers Spending Less Time With Paid Search
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 4, 2012
While some are not convinced that SEO is a dying art f ...
- Japan Becoming New Growth Market For Search Marketers
Online Media Daily, Laurie Sullivan - Wednesday, October 3, 2012
Search platform companies continue to step up an entrance into Japan ...
- HP's Autonomy Shows Braun How To Improve Search Campaigns
SearchBlog, Laurie Sullivan - Thursday, September 20, 2012
Adobe, IBM and Hewlett-Packard have stepped up efforts to support smaller companie ...
- Marin Supports Trend Toward Keyword 'Searchendising'
Online Media Daily, Laurie Sullivan - Monday, September 17, 2012
Advertising on Google and Bing for retailers has become similar to merchandisin ...
- Search Spend Rises, Attribution, Mobile Analytics Remain Big Concerns
Online Media Daily, Laurie Sullivan - Friday, September 14, 2012
Companies in North America will spend $23 billion in search engine marketi ...
- Busting Quality Score Myths
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 13, 2012
Calling it a "mysterious algorithm," Amanda WestBook delves into the one abo ...
- Using Excel To Forecast Paid-Search Performance
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 11, 2012
Kayla Kurtz tells us how to estimate account performance before making ...