- Omnicom Launches Content Continuum To Optimize Brand Content
Online Media Daily, Laurie Sullivan - Monday, September 10, 2012
Omnicom Media Group's Resolution Media this week will launch Content Continuum, ...
- MediaPost Search Insider Summit Submissions Open
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 7, 2012
The always connected consumer crosses screens daily to research information and ma ...
- How Variants Can Increase Leads
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 7, 2012
Screen shots and numbers explain how close variants can increase leads aft ...
- Creative Search Optimization Feeds Mobile Conversions
SearchBlog, Laurie Sullivan - Friday, September 7, 2012
Valentino, Gucci, Chloe, Michael Kors -- know the designers? BagBorrowOrSteal.com (BBOS) le ...
- Ads Are More Helpful Than Organic SERPS?
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 5, 2012
Alex Yumashev describes how little of the screen Google uses to displ ...
- Remarketing Truths
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 4, 2012
Retargeting highlights the positive, but can distract from the creative piece. ...
- Thinking Global Paid-Search Campaigns?
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 31, 2012
Traditional search engine optimization techniques or paid-search campaigns for local can ...
- Google Prompts Didit To Acquire Inceptor For PLA/Feed Support
SearchBlog, Laurie Sullivan - Thursday, August 23, 2012
The launch of paid product listing ads in Google Shopping prompted Did ...
- SEOmoz Study: Search Experts Share Salary, Spend Data
SearchBlog, Laurie Sullivan - Wednesday, August 22, 2012
Some 17% of respondents participating in the SEOmoz 2012 survey spend mo ...
- How A Fail-Fast Philosophy Led To High Returns
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 16, 2012
ServiceMaster Solutions, a commercial cleaning and janitorial service, drove a 9% conversi ...
- Microsoft adCenter Adds Ad Rotation
SearchBlog, Laurie Sullivan - Thursday, August 16, 2012
Microsoft adCenter introduced a feature Thursday that allows marketers to rotate a ...
- Social Signs Signaling Relevance In Search
SearchBlog, Laurie Sullivan - Monday, August 13, 2012
Similar to Google's announcement Friday that it would downgrade sites with ...
- Compete Maps Organic Search Behavior To Clicks
Online Media Daily, Laurie Sullivan - Thursday, August 9, 2012
Marketers have had little visibility into search engine results pages, such ...
- What Yahoo's SEC Filings Tell
SearchBlog, Laurie Sullivan - Friday, August 10, 2012
Yahoo CEO Marissa Mayer will receive an annual base salary of ...
- Affiliate Marketing Fraud On Rise
Online Media Daily, Laurie Sullivan - Wednesday, August 8, 2012
Retail marketers running affiliate programs on their brand's Web site want ...
- How To Bid And Beat Amazon At Paid-Search Clicks, Conversions
SearchBlog, Laurie Sullivan - Wednesday, August 8, 2012
Gaining preferred position on the first page of search engine results requir ...
- BlurbIQ Meets IAB DIY Ad Challenge
Online Media Daily, Laurie Sullivan - Monday, August 6, 2012
BlurbIQ believes it answered the call of the Interactive Advertising Bureau ...
- Survey: How Much Will Retailers Spend On Paid-Search Clicks?
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 6, 2012
The Internet Retailer conducted a survey that found 50.8% of respondents sa ...
- 5 Minute Paid-Search Audit Tips
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 6, 2012
Noran El-Shinnawy gives marketers tips on how to conduct a site aud ...
- How Mars Landing Revisits Next Step In Search Exploration, Internet TV
SearchBlog, Laurie Sullivan - Monday, August 6, 2012
Sunday night's Mars landing transmitted over Internet TV reaffirmed the future ...
- Measuring Return On Ad Spend
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 3, 2012
Finding profitability in paid-search ads that generate leads relies on back-end dat ...
- Optimizing Tips For Web Sites Going Mobile
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 3, 2012
Google has set up five basic steps to optimizing mobile-only campaigns. Kat ...
- Reactivating Suspended Paid-Search Accounts
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 25, 2012
Following search engine guidelines doesn't always guarantee a smooth ride. Sometimes campaig ...
- Kenshoo Integrates SEO Support From Major Providers
Online Media Daily, Laurie Sullivan - Monday, July 23, 2012
Digital marketing software company Kenshoo will launch new functions as part ...
- What Makes Good Paid-Search Ad Copy?
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 20, 2012
David Jaeger knows that it's important to understand what motivates people ...
- Creating Better Local Search By Filtering Data
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 19, 2012
Jeff Beard thinks he has four ways that developers can create ...
- Automating Rules For Search Ad Targeting
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 19, 2012
Amanda Westbrook explains why marketers should know how to use Google's automat ...
- How To Automate Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 17, 2012
Automation tools can make a job easier, but marketers need to lea ...
- Clueless: Advertisers Looking For Answers In Yahoo's Q2 Earnings
SearchBlog, Laurie Sullivan - Monday, July 16, 2012
Can a partnership with Facebook turn around an ailing Internet giant? T ...
- Paid Search In 20 Minutes Per Week
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 12, 2012
Wordstream put together a guide that walks through effective paid-search optimization tasks ...