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Automating Rules For Search Ad Targeting

  • PPC Hero, Thursday, July 19, 2012 11:33 AM

Amanda Westbrook explains why marketers should know how to use Google's automated rules for search ad targeting. She takes us through scheduling ads for special promotions or events, pausing low-performing ads or keywords, changing keyword bids to control your average position, adjusting budgets or scheduling budgets for certain days each week, and raising keyword bids to ensure that ads show on the first page.

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