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Remarketing Truths

  • aimClear, Tuesday, September 4, 2012 10:59 AM

Retargeting highlights the positive, but can distract from the creative piece. It also can lower CPAs and increase conversions, but it won't fix a bad marketing strategy, according to Marty Weintraub. He provides tips on remarketing, along with 14 other truisms that paid-search marketers should tell their clients, such as the opportunities for early adopters.

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