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Ads Are More Helpful Than Organic SERPS?

Alex Yumashev describes how little of the screen Google uses to display non-paid search results in search engine query result pages. In one example, he shows how Google dedicates a mere 18.5% of the screen, not including ads, to SERPs, and compares it with a year-old screenshot where the search engine dedicated as much as 53%. Looking at how Product Listing Ads now serve up in results, it's not difficult to see the change. Apparently, Matt Cutts took concern with that issue, and in a Hacker News discussion thread tells us why ads can become more helpful than organic listings.

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