- How Search Marketers Spent Budgets Last Quarter
SearchBlog, Laurie Sullivan - Wednesday, July 11, 2012
Tracking online marketers' budgets and costs per click can help marketers understa ...
- When Search Becomes Invisible
SearchBlog, Laurie Sullivan - Tuesday, July 10, 2012
How will the online advertising industry support search engine optimization and paid-sear ...
- Google Search Glitches Show Service Not Infallible
Online Media Daily, Laurie Sullivan - Thursday, July 5, 2012
Marketers expect searches on Google sites to go off without a hitc ...
- Paid-Search Traffic Lets Free People Analyze All Media Channels
SearchBlog, Laurie Sullivan - Friday, June 29, 2012
Free People uses paid search to understand the type of consumers comi ...
- IgnitionOne: Growth Slows For Paid-Search Spend
Online Media Daily, Laurie Sullivan - Wednesday, June 27, 2012
Marketers continue to allocate budgets to U.S. paid-search advertising campaigns, but grow ...
- Marin, RevTrax Link Paid-Search Campaigns To In-Store Sales
Online Media Daily, Laurie Sullivan - Thursday, June 28, 2012
Marin Software has formed a partnership with RevTrax to connect online paid-sear ...
- Search Requires Integration, But So Do Agencies
SearchBlog, Laurie Sullivan - Wednesday, June 27, 2012
Some of the best technologies come from startups. Brands can't always depe ...
- Increasing Conversions And Leads Through SEO
SearchBlog, Laurie Sullivan - Tuesday, June 26, 2012
You've got a great idea for a startup, and know a l ...
- Will Google-Branded Nexus 7 Tablet Attract More Online Ad Dollars?
SearchBlog, Laurie Sullivan - Monday, June 25, 2012
By the end of this week, advertisers will think smartphones are pas ...
- Advertisers To Spend 15% More On Paid Search This Year
SearchBlog, Laurie Sullivan - Friday, June 22, 2012
Google IO begins next week. If you're an online marketer, I don ...
- Making Search Ads Calls To Action Creative
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 21, 2012
Don't try to fool consumers into clicking on paid-search ads. Marketers wi ...
- Mobile Search Set To Fuel Call-Based Ads
Online Media Daily, Laurie Sullivan - Tuesday, June 19, 2012
Businesses spent $132.8 billion in the U.S. last year on local a ...
- Could Mobile Search, Advertising Become A Myth?
SearchBlog, Laurie Sullivan - Monday, June 18, 2012
The number of mobile Internet users will surpass desktop users by 201 ...
- Search, Social, IAB Lead Alliance To Stop Bad Ads Costing Companies Millions
Online Media Daily, Laurie Sullivan - Thursday, June 14, 2012
AOL, Facebook, Google, the Interactive Advertising Bureau (IAB), Twitter and others ha ...
- Keyword Research Tools That Provide Extra For A Fee
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 13, 2012
Looking for competitive keyword research tools? Lisa Raehsler gives us a li ...
- When Paid-Search Tests Go Sour
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 12, 2012
Sucess and failure: both products of innovation? Yes -- communication becomes ke ...
- Online Ads Hit $8.4 Bil, Mobile Dollars Double
Online Media Daily, Gavin O'Malley - Monday, June 11, 2012
On the contrary, Internet ad revenue for the first quarter of t ...
- Content Tips For SEO And Paid Search
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 8, 2012
Some 50% of the investment in SEO belongs in content creation, a ...
- How To Raise Profits Per Keyword
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 7, 2012
Marketers should conduct a profit analysis when testing cost per acquisitions (CP ...
- Bing Partners With Hudong.com To Target Chinese Market
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 6, 2012
Bing will attempt to grab a bigger piece of the Chinese mark ...
- A Couple Of Paid-Search Success Stories
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 5, 2012
Most business owners admit shying away from the complicated technology supporting onli ...
- Google Shopping Could Slow Adoption Rates
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 5, 2012
There's no shortage of commentary on what the transition of Google Produ ...
- How Digital Impacts Local Neighborhood Searches
SearchBlog, Laurie Sullivan - Tuesday, June 5, 2012
Perception counts for both world and local views. The Internet gave consume ...
- Google Shopping Turns Free Search Into Paid
Online Media Daily, Laurie Sullivan - Thursday, May 31, 2012
Google could gain a financial boost from paid advertisers looking to impro ...
- 5 Tips For AdWords Auction Insights
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 30, 2012
Know the competition, enhance branded campaigns, and avoid overpaying Google and under-biddi ...
- Audit Tools For Failing Small Business Search Campaigns
SearchBlog, Laurie Sullivan - Wednesday, May 30, 2012
Paid-search audit tools identify failing campaigns, allowing marketers to quickly make chang ...
- Google Aggressive In Tracking Down Scam Ads
Online Media Daily, Laurie Sullivan - Friday, May 25, 2012
Google continues its fight against scam paid-search ads. The company on Frid ...
- Yahoo Builds Browsers For Mobile, Desktop, Connects Ad Targeting Cross-Platform
Online Media Daily, Laurie Sullivan - Wednesday, May 23, 2012
Yahoo on Thursday unveils a browser with search functions dubbed Axis f ...
- Landing Page Optimization's Link To Paid Search
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 22, 2012
Cassandra Caswell-Stirling serves up a list of all the ways that markete ...
- Collective Messaging On NYC Trash
SearchBlog, Laurie Sullivan - Tuesday, May 22, 2012
Digital audience targeting company Collective began running ads this week on N ...