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A Couple Of Paid-Search Success Stories

  • Reuters, Tuesday, June 5, 2012 12:50 PM

Most business owners admit shying away from the complicated technology supporting online paid-search campaigns. They run their retail shop or restaurant 10 to 14 hours daily and don't have time to figure out how search marketing works. They can hire someone to lead marketing who can figure it out, and there are success stories. Jennifer Hoyt Cummings points marketers to a couple of these -- and tells us how one company managed to turn several thousands of dollars spent yearly into profits.

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