Around the Net
When Paid-Search Tests Go Sour
- Search Engine Watch, Tuesday, June 12, 2012 2:44 PM
Sucess and failure: both products of innovation? Yes -- communication becomes key. That's how Joseph Kerschbaum explains it. He tells us the positive side of failure, how to mitigate it, and way to learn from mistakes when it comes to testing paid-search campaigns. Kerschbaum also suggests how to own up to failures, open up to discussions on how to correct the problems, and what tests to conduct in the future to avoid the poor performance.
