Around the Net
5 Minute Paid-Search Audit Tips
- Search Engine Watch, Monday, August 6, 2012 1:57 PM
Noran El-Shinnawy gives marketers tips on how to conduct a site audit in five minutes. She guides us through defining account history, sharing impressions, quality scores, click-through rates and ad testing and landing page optimization, and also points to the influence each part has on the overall campaign and why it's important to care about that specific feature.
