Around the Net

Measuring Return On Ad Spend

  • PPC Hero, Friday, August 3, 2012 12:24 PM

Finding profitability in paid-search ads that generate leads relies on back-end data, according to Sean Quadlin. He provides insights into setting up a step-by-step analysis to identifying the specific search engines, networks and campaigns generating tangible revenue. He takes us through campaigns on Bing and Google to identify the differences in campaigns.

Read the whole story at PPC Hero »

Next story loading loading..